Becca Fieler

Becca Fieler

Becca Fieler is a Marketing Manager within the Tax & Accounting division of Thomson Reuters. She provides strategic planning and oversight for our online and email marketing initiatives, including social media campaigns, inbound lead generation and relationship nurturing. Becca develops comprehensive marketing and lead generation programs to attract and help professional service providers achieve success, including accountants, attorneys, banks and credit unions, payroll service bureaus, human resource companies and others. A prolific writer when she has time, Becca also enjoys graphic design, illustration and developing marketing strategies.

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Content is the Heart of Your Marketing Strategy

In this new media marketing era, successful content marketing begins with a well-planned and strategically executed content marketing strategy. Align your content strategy with the buying life-cycle in order to provide key decision-making tools for your prospects along the way. Leverage social media channels to drive more connections, achieve enhanced exposure and improve company popularity. … Read More

The 10 Elements of a Powerful Email Message

“To delete or not to delete?” This is the question your email recipients ask themselves when scanning your email in their inbox. On average, 51.1% of readers spend less than two seconds looking at your email*. To ensure that your email isn’t sent straight to the Recycle Bin, you should employ a combination of proven … Read More

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including: Stories shared … Read More

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

According to Forbes, getting the word out about your company is a constant challenge, but not impossible when done creatively. In order to win, your brand marketing must be so compelling that it cannot be ignored. Marketing isn’t just about fonts and colors. There is a high value placed on creativity in … Read More