Becca Fieler

Becca Fieler

Becca Fieler is a Marketing Manager within the Tax & Accounting division of Thomson Reuters. She provides strategic planning and oversight for our online and email marketing initiatives, including social media campaigns, inbound lead generation and relationship nurturing. Becca develops comprehensive marketing and lead generation programs to attract and help professional service providers achieve success, including accountants, attorneys, banks and credit unions, payroll service bureaus, human resource companies and others. A prolific writer when she has time, Becca also enjoys graphic design, illustration and developing marketing strategies.

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3 Darn Good Reasons to LOVE Email Marketing

With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues to reign supreme, remaining a critical and highly profitable component of any successful business development strategy. Email marketing might not be a shiny or sexy as social media, … Read More

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

Guess what? There is no secret recipe for cooking up the ultimate subject line. Bummer, I know. In my last post, I talked about subject line best practices, such as “telling” what’s in the email rather than “selling” your message. I showed some subject line examples from MailChimp’s study of over 200 million emails, and … Read More