Becca Fieler

Becca Fieler

Becca Fieler is a Marketing Manager within the Tax & Accounting division of Thomson Reuters. She provides strategic planning and oversight for our online and email marketing initiatives, including social media campaigns, inbound lead generation and relationship nurturing. Becca develops comprehensive marketing and lead generation programs to attract and help professional service providers achieve success, including accountants, attorneys, banks and credit unions, payroll service bureaus, human resource companies and others. A prolific writer when she has time, Becca also enjoys graphic design, illustration and developing marketing strategies.

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Delivering Subject Lines – Best Practices and Real Examples

Subject lines have been debated since the dawn of the email marketing age. Which ones spark interest the best? Which ones might raise a spam flag? Does character length affect deliverability? Do symbols increase or decrease open rates? Despite all of the testing and re-testing of subject lines, it appears that subject line perfection remains … Read More

12 Brilliant Tips to Overcome Writer’s Block

“Brilliantly brainstormed bits to battle business blogger’s block” was the original title for this post, but it’s a tricky tongue twister. If you’re struggling with writer’s block, you might appreciate getting straight to the point rather than tongue-in-cheek humor. These 12 inspired tips have been cultivated from a number of brilliant bloggers and personal blogging experiences. Hopefully, … Read More

Five Content Strategies That Drive Engagement

For many accounting firms, the buying lifecycle can often take months, if not years. To reach your final destination (the sale), it is critical to develop your content strategy so that neither you nor your prospects get lost along the way. The following five content strategies drive engagement through each stage of the buying lifecycle. … Read More

Marketing Personality Can Help You Earn More Business

Marketing personality matters. Whether you’re selling widgets, automobiles or professional services, your firm can look pretty much the same as all of the other firms vying for new prospect attention within your profession. This can be a serious problem when you’re selling services to other businesses in addition to individual prospects. How do you differentiate yourself … Read More