With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including:
- Stories shared visually through facts and figures
- Lighter content that entertains the audience
Which posts do you remember the most?
More often than not, those that combined stunning imagery and pertinent content not only captured your attention right away, but also increased your recollection of the topic. Science explains why visuals are so critical in marketing with these facts:
- 90% of information transmitted to the brain is visual
- 30% of the brain is engaged in processing visual data (compared to 8% for touch and 3% for auditory information)
- The brain processes visual content 60,000 times faster than text
- Eye-tracking studies show that users pay closer attention to information-carrying images than to text
- The “picture superiority effect” demonstrates that pictures and images are more likely to be remembered than words
- People who follow directions using text and illustrations do 323% better than those following text-only directions
Thank you, Science!
How do you use graphics to enhance your tax, accounting and business advisory messages?
Infographics help you impart important information in a visual format that helps not only attract attention, but also explain and retain that information.
Why are infographics and other visualized data are so popular?
Infographics help you tell specific stories through imagery and content. Often, infographics take complex data and break it down into easily understood visual messages. Other times, infographics are very simple representations of a particular idea, function or instructions. There are dozens of different kinds of infographics, but they have one thing in common: they are effective. Why? These colorful, enlightening images are:
- More appealing than plain text
- Easy to understand
You have probably seen a few infographics while browsing your favorite news, entertainment and social media sites. Some are more effective than others, which may be determined by the layout and design, color choice, font options or the quality of the content. While there are tools available to help you create your own infographics, it can be a very time consuming and intensive process. Not only is the design a critical element of a successful infographic, but the integrity of the content is also vital. It often takes a dedicated team to source and fact-check the desired content, edit it down for infographic display, and then design the final image in a compelling and interesting way.
Nielsen Norman Group