Tax & Accounting Blog

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

Blog, Business Strategy & Development, Checkpoint Marketing for Firms, Marketing August 10, 2015

According to Forbes, getting the word out about your company is a constant challenge, but not impossible when done creatively. In order to win, your brand marketing must be so compelling that it cannot be ignored. Marketing isn’t just about fonts and colors. There is a high value placed on creativity in marketing.

How can you increase the creative process when showcasing your brand? Remember to identify what makes your services or products unique. Look through the lens of your clients. Why did they choose your firm? What makes them stay with you and come back year after year? Turn your brand into a story from their perspective. Stories are highly engaging and help prospects relate to your organization. The more creatively you can tell your story, the more visibility and opportunities you will have.

Creativity is often undervalued, especially in more conservative industries such as accounting, law, finance or payroll. However, creativity is actually the solution to complexity. IBM conducted a global research study: CEOs around the world agreed that “the rapid escalation of complexity” is the biggest challenge they face, while creativity was identified as “the single more important leadership competency for enterprises seeking a path through this complexity.”

If you tap into and harness your creativity, there are opportunities for you to take a leadership role and exponentially grow your value as you deliver results that others cannot produce.

Creativity involves courage. You must be innovative. In addition, you should look at restrictions as stimulating challenges, rather than limitations. You must embrace risk. You must experiment. You must commit fully to your ideas or not pursue them. You must be willing to accept failure and move on. You must remain open-minded and recognize great input from others.

When the CEO or managing partner throws obstacles in your branding path, turn up the flame that fuels your creativity and show off your ability — and agility. It is an open invitation to shine, rather than whine. Don’t throw up your hands in defeat. Accept the challenge and maximize your value.

Here are some of my favorite quotes about creativity. Let them inspire you, guide you and empower you. Share them to give others the little pep talk they might need that day to dig deep and find their inner creative leaders.

Creativity in Marketing Quote #1

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou


Creativity in Marketing Quote #2

“Creativity is intelligence having fun.” – Albert Einstein


Creativity in Marketing Quote #3

“Innovation is creativity with a job to do.” – John Emmerling


Creativity in Marketing Quote #4

“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward De Bono


Creativity in Marketing Quote #5

“An essential aspect of creativity is not being afraid to fail.” – Edwin Land