Tax & Accounting Blog

Building Opportunities in the Age of Partnership at SYNERGY 2014

Accounting Firms, CS Professional Suite, Events, Professional Development September 8, 2014

Jon BaronToday, we live in a world where technology enables us to do just about anything with a few mouse clicks or swipes on our notebook PCs, tablets, or smartphones. My kids can’t even remember a time when it took a live person to rent a movie, make a bank deposit, or order a pizza.

Just the other day, I asked one of my 8-year-old twins to come along with me for some shopping. His response was, “Dad, I’m a little tired. Why don’t you just order what you need online?” My kids have grown up in a world where data, information, and general connections are at our fingertips 24-7. And the technological changes continue to come at an accelerated pace.

But even in today’s rapidly changing, highly connected, digital world, nothing can match the energy, the enthusiasm, and the ideas of an in-person event like our SYNERGY users’ conference. Technology just can’t provide the face-to-face interaction, the networking opportunities, or the lively discussions around technology efficiencies, marketing strategies, and general practice management and firm development.

For me, SYNERGY is about partnerships above all. For a few days, attendees don’t see each other as competitors, or customers, or vendors, or salespeople. We’re all partners, working to elevate the accounting profession as a whole. It happens at the keynotes, at the roundtables, at the special evening event, and everything in between. And it never ceases to amaze me.

The conference gets bigger and more popular every year, even as our daily lives become more automated. That tells me that we value partnerships and collaboration more than ever. There’s simply no substitute for hundreds of like-minded professionals gathered together in one place.

I hope you’ll be joining us at this year’s SYNERGY conference, scheduled for November 5-8 at the Gaylord National Resort & Convention Center near Washington, D.C. We’ll enjoy three days of networking, new ideas, and tips for embracing change and tackling challenges with partners like RootWorks CEO M. Darren Root, CPA.CITP, CGMA, and firefighter and world-champion adventure racer Robyn Benincasa.

The Age of Partnership is leading us to bright days ahead. I’ll see you at SYNERGY. In the meantime, I’d like to wish you a prosperous fourth quarter.