Tax & Accounting Blog

The Personality Pie: A Recipe For Marketing Success

The Personality Pie: A Recipe For Marketing Success

As noted in a previous post, personality is the key to more business opportunities. But how do you bake personality into your digital communications? There is no perfect recipe for incorporating personality into your marketing communications and strategy. That being said, there are some basic ingredients that will give your prospects and clients … Read More

The Personality Differentiator For More Business

The Personality Differentiator For More Business

Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan. The simple fact is that your firm looks pretty much the same as all the others within your industry unless you can demonstrate and … Read More

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

Are you having a hard time thinking of interesting and creative ways to thank your clients this holiday season? Here are some great examples of accounting and law firms’ holiday messaging for you to be inspired by: Grodsky & Olecki This firm got into the holiday spirit by using the critically-acclaimed television show … Read More

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

According to Forbes, getting the word out about your company is a constant challenge, but not impossible when done creatively. In order to win, your brand marketing must be so compelling that it cannot be ignored. Marketing isn’t just about fonts and colors. There is a high value placed on creativity in marketing. How … Read More

Social Media and SEO Go Together Like Candy and Halloween

Social Media and SEO Go Together Like Candy and Halloween

Guest Author: Daniel Klizas Before you break open those bags of sweets that you bought for trick-or-treaters but secretly hope to enjoy yourself, it’s time for your social media efforts to go into high gear. Our last two blogs have talked about trick or treating and what kind of super powerRead More

Everyone Thinks SEO Is a Trick but When Combined With Social Media It Can Be a Real Treat

Everyone Thinks SEO Is a Trick but When Combined With Social Media It Can Be a Real Treat

Guest Author: Daniel Klizas What is your favorite candy? Milky Way, M&Ms, Reese’s Peanut Butter Cups, Snickers or maybe a good old fashioned Hershey’s Bar? Many children and adults alike agree that the best part of Halloween is dressing up and going trick-or-treating to fill pumpkin-shaped baskets or pillow cases with as much candy as … Read More