Tax & Accounting Blog

Four Types of Stories That Will Help You Earn More Business

Four Types of Stories That Will Help You Earn More Business

The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of your peers if they sell services and their unfiltered, off-the-cuff response will likely be “no” – until they think about it, and … Read More

Why Stories Will Help You Sell More Tax & Accounting Services

Why Stories Will Help You Sell More Tax & Accounting Services

Once upon a time, there was a CPA Firm that desperately wanted to grow. It was a good accounting firm, following the rules and regulations set forth by the regulatory agencies, providing quality client service and hiring only the best and brightest talent. It was a relatively young firm, but it dreamed of being recognized … Read More

Why Simply Sending an Email is Not Nurturing

Why Simply Sending an Email is Not Nurturing

We are surrounded by relationships that require some form of ongoing nurturing – friends, family members, romantic interests, colleagues and professional relationships. One solitary act is not enough to nurture a relationship for the long term (think buying flowers for your girlfriend). One act cannot and should not be expected to achieve lasting effects all on its own. Nurturing … Read More

The 10 Elements of a Powerful Email Message

The 10 Elements of a Powerful Email Message

“To delete or not to delete?” This is the question your email recipients ask themselves when scanning your email in their inbox. On average, 51.1% of readers spend less than two seconds looking at your email*. To ensure that your email isn’t sent straight to the Recycle Bin, you should employ a combination of proven … Read More

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including: Stories shared … Read More

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

According to Forbes, getting the word out about your company is a constant challenge, but not impossible when done creatively. In order to win, your brand marketing must be so compelling that it cannot be ignored. Marketing isn’t just about fonts and colors. There is a high value placed on creativity in … Read More