Tax & Accounting Blog

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

According to Forbes, getting the word out about your company is a constant challenge, but not impossible when done creatively. In order to win, your brand marketing must be so compelling that it cannot be ignored. Marketing isn’t just about fonts and colors. There is a high value placed on creativity in marketing. How … Read More

Social Media and SEO Go Together Like Candy and Halloween

Social Media and SEO Go Together Like Candy and Halloween

Guest Author: Daniel Klizas Before you break open those bags of sweets that you bought for trick-or-treaters but secretly hope to enjoy yourself, it’s time for your social media efforts to go into high gear. Our last two blogs have talked about trick or treating and what kind of super powerRead More

Everyone Thinks SEO Is a Trick but When Combined With Social Media It Can Be a Real Treat

Everyone Thinks SEO Is a Trick but When Combined With Social Media It Can Be a Real Treat

Guest Author: Daniel Klizas What is your favorite candy? Milky Way, M&Ms, Reese’s Peanut Butter Cups, Snickers or maybe a good old fashioned Hershey’s Bar? Many children and adults alike agree that the best part of Halloween is dressing up and going trick-or-treating to fill pumpkin-shaped baskets or pillow cases with as much candy as … Read More

Six Super Powers That Can Be Unleashed When Social Media and SEO Work In Tandem

Six Super Powers That Can Be Unleashed When Social Media and SEO Work In Tandem

Guest Author: Daniel Klizas On Halloween, you may see hundreds of children — and even some adults — dressed as superheroes. Did you know that you can create a digital marketing superhero by fusing social media and search engine optimization (SEO) into one powerful hero, in the same way that two very different people fuse … Read More

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including: Stories shared visually through … Read More

Pictures Should Reinforce Your Brand: Case in Point

Pictures Should Reinforce Your Brand: Case in Point

Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. You have probably seen the controversial comparison between Victoria’s Secret’s “Love My Body” and Dove’s “Real Beauty” ad … Read More