Tax & Accounting Blog

Why Simply Sending an Email is Not Nurturing

Why Simply Sending an Email is Not Nurturing

We are surrounded by relationships that require some form of ongoing nurturing – friends, family members, romantic interests, colleagues and professional relationships. One solitary act is not enough to nurture a relationship for the long term (think buying flowers for your girlfriend). One act cannot and should not be expected to achieve lasting effects all on its own. Nurturing … Read More

The 10 Elements of a Powerful Email Message

The 10 Elements of a Powerful Email Message

“To delete or not to delete?” This is the question your email recipients ask themselves when scanning your email in their inbox. On average, 51.1% of readers spend less than two seconds looking at your email*. To ensure that your email isn’t sent straight to the Recycle Bin, you should employ a combination of proven … Read More

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including: Stories shared … Read More

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

According to Forbes, getting the word out about your company is a constant challenge, but not impossible when done creatively. In order to win, your brand marketing must be so compelling that it cannot be ignored. Marketing isn’t just about fonts and colors. There is a high value placed on creativity in … Read More

3 More Tips for Nurturing Prospect Relationships Via Email

3 More Tips for Nurturing Prospect Relationships Via Email

In my last post, I offered the first three keys to establishing a rapport with your prospects using email marketing strategies. I called it “e-rapport” because it is a different animal than the kind of rapport that traditional sales professionals are trained to develop during face-to-face meetings and networking events. I … Read More