Tax & Accounting Blog

Use Above the Fold Design to Maximize Email Marketing Effectiveness

Use Above the Fold Design to Maximize Email Marketing Effectiveness

Emails may not come immediately to mind when you hear the phrase “above the fold,” but marketers in every industry, every niche and every specialization know what “above the fold” means. It means, simply, to put your very best stuff front and center where it will definitely be seen – above the actual fold of … Read More

Benjamin Franklin Schools Us On Email Marketing

Benjamin Franklin Schools Us On Email Marketing

What can Benjamin Franklin teach us about email marketing? Benjamin Franklin is renowned for being one of the founding fathers of the United States, as well as an acclaimed author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, chess master, husband, father, statesman, and diplomat. He played a … Read More

10 Ways to Get Prospects to Fall in Love With Your Marketing

10 Ways to Get Prospects to Fall in Love With Your Marketing

It’s spring and love is in the air. How lovable is your marketing? Do your prospects eagerly anticipate your next email? Are they enamored with your newsletter content? Have they shared your social media posts with their friends? You’ve likely spent a lot of time (and money) vying for their attention on your beautiful website and flirting … Read More

3 Darn Good Reasons to LOVE Email Marketing

3 Darn Good Reasons to LOVE Email Marketing

With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues to reign supreme, remaining a critical and highly profitable component of any successful business development strategy. Email marketing can help you grow your firm. Email marketing might not be … Read More

10 Ways to Make Your Prospects Fall in Love With Your Welcome Message

10 Ways to Make Your Prospects Fall in Love With Your Welcome Message

You’ve worked hard to pique their interest and get them to notice you. You’ve created a beautiful website, chatted with them on your social media platforms and sent them love letters in the mail. They’ve just made the first move in your professional courtship by subscribing to your email newsletter. How do you take the … Read More

The Personality Pie: A Recipe For Marketing Success

The Personality Pie: A Recipe For Marketing Success

As noted in a previous post, personality is the key to more business opportunities. But how do you bake personality into your firm’s digital communications? There is no perfect recipe for incorporating personality into your accounting marketing communications and strategy. That being said, there are some basic ingredients that will give … Read More