Tax & Accounting Blog

She Makes It Personal

She Makes It Personal

Chasity Hooks, CPA, had no experience working in a public accounting firm when she established Hooks CPA in 2008, though she had been handling all the accounting work at an oil field company. What she did have was many years of experience in customer service. Hooks began working at age 14— everything from waitressing and … Read More

Pictures Should Reinforce Your Brand: Case in Point

Pictures Should Reinforce Your Brand: Case in Point

Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. You have probably seen the controversial comparison between Victoria’s Secret’s “Love My Body” and Dove’s “Real Beauty” ad … Read More

12 Brilliant Tips to Overcome Writer’s Block

12 Brilliant Tips to Overcome Writer’s Block

“Brilliantly brainstormed bits to battle business blogger’s block” was the original title for this post, but it’s a tricky tongue twister. If you’re struggling with writer’s block, you might appreciate getting straight to the point rather than tongue-in-cheek humor. These 12 inspired tips have been cultivated from a number of brilliant bloggers and personal blogging experiences. Whether … Read More

Four Types of Stories That Will Help You Earn More Business

Four Types of Stories That Will Help You Earn More Business

The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of your peers if they sell services and their unfiltered, off-the-cuff response will likely be “no” – until they think about it, and … Read More

Why Stories Will Help You Sell More Tax & Accounting Services

Why Stories Will Help You Sell More Tax & Accounting Services

Once upon a time, there was a CPA Firm that desperately wanted to grow. It was a good accounting firm, following the rules and regulations set forth by the regulatory agencies, providing quality client service and hiring only the best and brightest talent. It was a relatively young firm, but it dreamed of being recognized … Read More