Tax & Accounting Blog

The Personality Differentiator For More Business

The Personality Differentiator For More Business

Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan. The simple fact is that your firm looks pretty much the same as all the others within your industry unless you can demonstrate and … Read More

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

Are you having a hard time thinking of interesting and creative ways to thank your clients this holiday season? Here are some great examples of accounting and law firms’ holiday messaging for you to be inspired by: Grodsky & Olecki This firm got into the holiday spirit by using the critically-acclaimed television show … Read More

10 Tips for Stress-Free Professional Holiday Marketing

10 Tips for Stress-Free Professional Holiday Marketing

‘Tis the season for holiday marketing! Does the holiday season create stress? For many marketers in the professional service industries, an added layer of pressure is heaped upon us this time of year. The holiday season can be overwhelming for everyone, whether marketing director or weary shopper. Life’s pace is ratcheted up a notch during the fourth … Read More

‘Tis the Season for Holiday Marketing Personalization

‘Tis the Season for Holiday Marketing Personalization

In my last post, I talked about holiday marketing for CPA firms and other professional service providers. Sticking with that theme, today’s post is about holiday cards. More importantly, it’s about personalization – holiday card personalization. Business is all about relationships. Even retailers strive to make connections with their target markets, and some are more … Read More