Tax & Accounting Blog

How to use LinkedIn Groups for accounting firm lead generation

How to use LinkedIn Groups for accounting firm lead generation

LinkedIn Groups are often overlooked hot spots for business development, relationship building and pipeline growth. As hubs designed for professionals in the same industry or with similar interests to connect, discuss ideas and find answers, these online networking cliques allow you to broaden your exposure to prospective clients outside your immediate sphere of influence. Actively … Read More

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

(Spoiler alert: It’s all about the “ask”.) Whether you sell professional services to executives and high net worth individuals or widgets to consumers, it is absolutely vital to instantly establish and maintain a strong rapport with prospects. You have to get them to know, like and trust you. Quickly. You have to make an emotional connection. Bond … Read More

Why You Need Social Media to Remain Relevant

Why You Need Social Media to Remain Relevant

Marketing techniques change as rapidly as tax laws and accounting standards. To stay competitive in the marketplace, grow your practice and manage your firm’s online reputation, you have to reach new prospects and keep up with the demands of your client base. For Building Your Business Prospects are more tech-savvy today than they were 10 … Read More

Baffled About Blockchain?

Baffled About Blockchain?

As accountants, we live by ledgers and transactions. We should know, then, that an emerging technology has the potential to revolutionize these fundamental elements of our business — and, quite possibly, much more. “Blockchain is a big mystery to many people in the accounting profession,” says Jon Baron, managing director of the Thomson Reuters Tax … Read More