Tax & Accounting Blog

The Personality Pie: A Recipe For Marketing Success

The Personality Pie: A Recipe For Marketing Success

As noted in a previous post, personality is the key to more business opportunities. But how do you bake personality into your digital communications? There is no perfect recipe for incorporating personality into your marketing communications and strategy. That being said, there are some basic ingredients that will give your prospects and clients … Read More

The Personality Differentiator For More Business

The Personality Differentiator For More Business

Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan. The simple fact is that your firm looks pretty much the same as all the others within your industry unless you can demonstrate and … Read More

How to Bridge the Generation Gap with Millennial Clients

How to Bridge the Generation Gap with Millennial Clients

In a world shaped by rapidly advancing technology, economic challenges and overwhelming student debt, millennials confront unique challenges in developing financial proficiency—especially when it comes to filing taxes. It’s also increasingly common for millennials to earn income through nontraditional means (ranging from social media profits to various contract and freelance jobs), which can further complicate … Read More

Getting Everyone on Board

Getting Everyone on Board

Whether you’re replacing a staff member, bringing on seasonal help or expanding your practice, it’s important to make sure every new employee has all the necessary skills to succeed. Unfortunately, not every firm appreciates the value of a strategic onboarding plan or how critical it is to provide ongoing training to team members. “The vast … Read More

Why Accountants Count

Why Accountants Count

We know you’re more than just accountants and tax preparers—you’re the experts on what your clients need. You’re advisors, strategists and mentors. You’re partners at your firm and with your clients, and leaders in your profession and community. Some tax preparation providers seem to think that software can replace tax professionals. I don’t buy it—and … Read More