Tax & Accounting Blog

3 Darn Good Reasons to LOVE Email Marketing

3 Darn Good Reasons to LOVE Email Marketing

With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues to reign supreme, remaining a critical and highly profitable component of any successful business development strategy. Email marketing might not be a shiny or sexy as social media, … Read More

Poland Closer to Enacting EU DAC 3 on Exchange of Tax Ruling Information

Poland Closer to Enacting EU DAC 3 on Exchange of Tax Ruling Information

Poland has joined the OECD Inclusive Framework for the global implementation of the BEPS project. As an OECD member, Poland has committed to implementing the four BEPS project minimum standards (i.e., Actions 5 (exchange of tax ruling information only), 6, 13 (country-by-country (CbC) reporting only), and 14 (mutual agreement procedure only). Poland Read More

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

Guess what? There is no secret recipe for cooking up the ultimate subject line. Bummer, I know. In my last post, I talked about subject line best practices, such as “telling” what’s in the email rather than “selling” your message. I showed some subject line examples from MailChimp’s study of over 200 million emails, and … Read More

Rethinking Combined Reporting, the Worst Idea of the Year, and Unicorns in Kentucky

Rethinking Combined Reporting, the Worst Idea of the Year, and Unicorns in Kentucky

For many years I believed that to make the corporate income tax work, states had to adopt combined reporting. I believed that separate accounting regimes left too many planning opportunities. Yes, I also thought that the corporate tax should be repealed. But, I thought if the corporate tax were to survive combined reporting was a … Read More