Tax & Accounting Blog

Santa’s Reindeer Reveal His Eight Agile Marketing Secrets

Santa’s Reindeer Reveal His Eight Agile Marketing Secrets

An exclusive interview with Santa’s reindeer team reveals the agile marketing secrets that have made him so recognizable and successful. Santa Claus has one of the most memorable and beloved brands in the world. He has persisted through economic recessions, depressions and wars, outsmarted phonies (think the Grinch) and endured philosophical adversaries. He is … Read More

10 Tips for Stress-Free Professional Holiday Marketing

10 Tips for Stress-Free Professional Holiday Marketing

‘Tis the season for holiday marketing! Does the holiday season create stress? For many marketers in the professional service industries, an added layer of pressure is heaped upon us this time of year. The holiday season can be overwhelming for everyone, whether marketing director or weary shopper. Life’s pace is ratcheted up a notch during the fourth … Read More

‘Tis the Season for Holiday Marketing Personalization

‘Tis the Season for Holiday Marketing Personalization

In my last post, I talked about holiday marketing for CPA firms and other professional service providers. Sticking with that theme, today’s post is about holiday cards. More importantly, it’s about personalization – holiday card personalization. Business is all about relationships. Even retailers strive to make connections with their target markets, and some are more … Read More

‘Thank You’ Email Ideas for Your 2016 Thanksgiving Marketing

‘Thank You’ Email Ideas for Your 2016 Thanksgiving Marketing

It’s time to give thanks. Year-end finds many of us reflecting on the past year, both from a personal as well as a professional perspective. We look forward to celebrating the holidays with our family and friends, attending parties, exchanging gifts and giving thanks for even the smallest blessings we’ve received. We also think about … Read More