Tax & Accounting Blog

Content is the Heart of Your Marketing Strategy

Content is the Heart of Your Marketing Strategy

In this new media marketing era, successful content marketing begins with a well-planned and strategically executed content marketing strategy. Align your content strategy with the buying life-cycle in order to provide key decision-making tools for your prospects along the way. Leverage social media channels to drive more connections, achieve enhanced exposure and improve company popularity. … Read More

Pictures Should Reinforce Your Brand: Case in Point

Pictures Should Reinforce Your Brand: Case in Point

Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. You have probably seen the controversial comparison between Victoria’s Secret’s “Love My Body” and Dove’s “Real Beauty” ad … Read More

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Businesses began to use email marketing in the mid-nineties. It remains one of the most powerful marketing tools today, although, as with any technology, the way we utilize the tool has evolved. One-off emails can be effective for immediate purchases, but when you are trying to sell professional services, the decision-making process takes a little … Read More

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

Accountants and other financial professionals typically utilize professional headshots in their email and social media marketing campaigns. Headshots are great and they certainly have a place in your marketing plan (for example, submit a headshot with your submission for a prestigious award). But a very strong case could be made for replacing professional headshots with a variety of candid … Read More