Tax & Accounting Blog

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Businesses began to use email marketing in the mid-nineties. It remains one of the most powerful marketing tools today, although, as with any technology, the way we utilize the tool has evolved. One-off emails can be effective for immediate purchases, but when you are trying to sell professional services, the decision-making process takes a little … Read More

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

Sending out marketing emails on a regular basis is a great way to nurture prospects and clients and keep them thinking about your business. But merely sending out a slew of mass emails is not going to help you gain credibility, build trust and earn more business. “Emails are a cost-effective way to stay top of mind with … Read More

Use Above the Fold Design to Maximize Email Marketing Effectiveness

Use Above the Fold Design to Maximize Email Marketing Effectiveness

Emails may not come immediately to mind when you hear the phrase “above the fold,” but marketers in every industry, every niche and every specialization know what “above the fold” means. It means, simply, to put your very best stuff front and center where it will definitely be seen – above the actual fold of … Read More

Benjamin Franklin Schools Us On Email Marketing

Benjamin Franklin Schools Us On Email Marketing

What can Benjamin Franklin teach us about email marketing? Benjamin Franklin is renowned for being one of the founding fathers of the United States, as well as an acclaimed author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, chess master, husband, father, statesman, and diplomat. He played a … Read More

10 Ways to Get Prospects to Fall in Love With Your Marketing

10 Ways to Get Prospects to Fall in Love With Your Marketing

It’s spring and love is in the air. How lovable is your marketing? Do your prospects eagerly anticipate your next email? Are they enamored with your newsletter content? Have they shared your social media posts with their friends? You’ve likely spent a lot of time (and money) vying for their attention on your beautiful website and flirting … Read More