In October of 2007 Brazil was officially chosen to hold The World Cup 2014. As part of the commitments, the Brazilian government promised 12 stadiums in 12 different cities under FIFA structure and safety standards, as well as improvements on infrastructures, such as airports, subways and roads. It represented a huge investment in the period of 7 years. To stimulate these investments the Brazilian government relieved some of the Brazilian high tax burden on the construction of the stadiums with tax incentive (RECOPA). The Fédération Internationale de Football Association (FIFA) and its associates were also granted exemptions from federal, states and municipal taxes in some of the cities where the games will happen. The tax benefits include direct tax, such as Income Tax and indirect taxes such as IPI, ICMS and ISS.
The consumers and tourists will not notice nor benefit from the tax relief, since the incentives were focused on the construction and organizers of The Cup, and not on the consumer market. The percent of tax on the final price vary by the products and location–for example: for a beer you could pay about 55% in tax, soccer ball 46%, firework 62%.
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