5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign
A breakdown of why marketing should be included in the go-to-market planning process from the get-go.August 12, 2015
Recently, our team faced a daunting yet exciting challenge:
- Craft a go-to-market (GTM) strategy for a new, experiential product that’s so different and transformative it’s difficult to put its value into words.
- Do not cannibalize, via customer conversions, an extremely large book of existing business for a similar product.
- Beat Y1 revenue expectations and wow internal and external stakeholders with a market-disruptive creative campaign.
How did we approach this challenge? With determination. Plus, we followed these five best practices, which resulted in positive outcomes. Read more in the Direct Marketing News.
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