5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign

A breakdown of why marketing should be included in the go-to-market planning process from the get-go.

August 12, 2015
Dana Greenstein

Recently, our team faced a daunting yet exciting challenge:

  • Craft a go-to-market (GTM) strategy for a new, experiential product that’s so different and transformative it’s difficult to put its value into words.
  • Do not cannibalize, via customer conversions, an extremely large book of existing business for a similar product.
  • Beat Y1 revenue expectations and wow internal and external stakeholders with a market-disruptive creative campaign.

How did we approach this challenge? With determination. Plus, we followed these five best practices, which resulted in positive outcomes.  Read more in the Direct Marketing News.


Dana Greenstein
Public Relations Manager
Tax & Accounting
Thomson Reuters
+1 201 536 4397

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