Data-Driven Marketing Drives Customer Advocacy

October 28, 2014
Dana Greenstein

Thomson Reuters Tobias Lee, Chief Marketing Officer of the Tax & Accounting business, is featured in a Huffington Post article looking at six ways data-driven marketing leads to customer advocacy. The article addresses the benefits of partnering with the sales organization as well as IT. It also highlights his recent appearance on CXOTalk, which may be viewed here.

Read the full article on Huffington Post’s website.


Dana Greenstein
Public Relations Manager
Tel: +1 212 337 4129

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