Case study
Three nonprofit-focused firms modernize audits with CoCounsel and Audit Intelligence
Facing tight margins and a shrinking talent pool, these firms standardized risk assessment, accelerated sampling, and strengthened documentation without disrupting workflows their team already knew
Key results:
- Headcount efficiency. "We are down two people from this time last year, yet our output as far as revenue is the same," showing technology-driven margin protection without backfilling departures. — Donald Wells, Wells, CPA
- Faster sample selection. "When they're taking three hours to pick a sample and the darn software can do it in like 5 minutes," the team gains back time on every engagement. — Linda Forde
- Document review time cut. "CoCounsel gave me a response in a couple of minutes versus taking me an hour to do," enabling quicker, defensible analysis of internal control documentation. — Linda Forde
- Peer-review-ready documentation. “The output in and of itself is a time saver” – and the documentation Analyze generates meets the standard that would otherwise take “a full day and tons of review comments” to produce manually. — Donald Wells, Wells CPA
Executive summary
Located in Troy, Ohio, Sam Brown CPA, Inc. serves hundreds of nonprofits and HUD properties. In Columbus, Ohio, Wells CPA, LLC focuses exclusively on nonprofit audits and attest services. Down in Jacksonville, Florida, The Forde Firm specializes in nonprofit accounting and assurance. Each firm adopted a mix of Thomson Reuters AI solutions, including CoCounsel Audit and Audit Intelligence to address staffing constraints, thin margins, and rising audit quality expectations. The firms use Analyze to automate population-level analysis and risk-focused sampling, and CoCounsel Audit to accelerate research and document analysis with authoritative support. Collectively, they report shorter cycle times on sampling and documentation, stronger linkage to risks, and better knowledge transfer to junior staff and peer-review-ready workpapers — while maintaining or improving margins through efficiency gains.
100%
Revenue maintained with fewer staff
95%
Faster sample selection
20x
Faster document review
The opportunity: Keeping audit quality high with fewer hands
Auditors are navigating persistent staffing shortages, compressed budgets, and heightened scrutiny from peer reviewers. As Sam Brown noted, "Our area has been hit a little bit harder with the rapidly shrinking talent pool," with many nearby firms closing and "nobody stepping up to take over." He needed to stay efficient for smaller nonprofits that "just can't afford to pay the large audit fee," without compromising quality.
This is not a temporary staffing gap that more hiring solves. Across small and mid-size CPA firms, the talent pipeline is structurally shrinking — and firms can no longer rely on headcounts as the primary lever for maintaining audit output. AI augmentation helps ensure that existing staff can do the work that previously required a larger team.
Donald Wells saw similar pressures on quality and profitability. "If we can use it well, it improves our audit product," he said, adding that Analyze "almost tricks the staff into doing statistical sampling" in a way that keeps the product "on par" despite a leaner team. Thin margins in the nonprofit niche intensified the need. "We needed to be able to make sufficient money," he explained.
For Linda Forde, risk assessment rigor and staff development were paramount. "Risk assessment is so key and so critical," and Analyze helps "bifurcate the population down into smaller chunks," driving statistical sampling and sharper risk focus. CoCounsel Audit lowered the barrier to complex concepts for newer staff. "If I tell them they have to assess the inherent risk of material misstatement, I say go put it in CoCounsel. It will give you an answer - you still have to read it, but it will tell you the inherent risk down to the assertion level."
“We are down two people from this time last year, yet our output as far as revenue is the same, showing technology-driven margin protection without backfilling departures.”
Donald Wells
Wells CPA, LLC
The solution: Familiar process, yet automated — with Thomson Reuters as your change management partner
All three firms turned to Thomson Reuters because it fits how they already work. As existing users of Engagement Manager and Guided Assurance, they didn’t overhaul their methodology or refrain from scratch – they layered AI onto workflows they already recognized. The process felt familiar; it just moved faster and with far less manual effort.
Sam’s experience illustrates this well. His team had been “hodge-podging” over the years with Excel and third-party tools — not doing the wrong things, just doing them inefficiently across too many disconnected systems. Adding Analyze and CoCounsel didn’t change what his team was doing; it consolidated those steps into a single, interrelated flow and removed “six different hoops” from core audit tasks.
Thomson Reuters also supports firms through the adoption journey incrementally — helping teams crawl, walk, and run rather than forcing an all-or-nothing methodology overhaul. Wells’ observation that Analyze “almost tricks the staff into doing statistical sampling” is a perfect example — the tool meets staff where they are, introduces better practice through the workflow itself, and raises the bar gradually without requiring a top-down mandate.
Integration inside the Thomson Reuters ecosystem also mattered in adjacent workflows. When comparing client collaboration tools, Wells acknowledged "the integration with communications” is what won him over, reinforcing the value of keeping audit steps connected inside one platform. Ford stated, “We use Engagement Manager, Guided Assurance, Analyze, and CoCounsel, which have greatly improved our research.”
Beyond efficiency, the teams emphasized standardization and documentation quality. Wells highlighted that the outputs Analyze generates to meet the "documentation standard" would otherwise "take a full day and tons of review comments" to produce manually. Sam saw Analyze as a way "to link everything and save time on documentation," smoothing peer review and letting him safely delegate more to staff.
The Outcome: Faster sampling, stronger evidence, better-trained teams, and audit-ready documentation that holds up under external review
Ford’s team replaced their manual sample selection using Analyze, cutting the process from hours to just five minutes. “When they're taking three hours to pick a sample and the darn software can do it in like 5 minutes, well that’s silly” she notes, highlighting major time savings and clearer reviews. CoCounsel Audit also sped up document review — after uploading a nonprofit’s handbook, Ford got results in minutes. As Ford sums up, “There’s no reason that the computer can’t do the math or research faster than I can."
Real‑world audit moments improved too. Using CoCounsel Audit to review board minutes, Ford's team surfaced an issue that would have been easy to miss at human speed. “It found new debt that a client had that they hadn't told me about buried in minutes."
All three firms also reported that the documentation Analyze and CoCounsel generate has meaningfully raised the bar at peer review – and the results speak for themselves. Sam described Analyze as a way to “connect everything together, prove what the firm is doing, and save time on documentation because it links all together,” making peer review go smoother from the moment the binder is assembled. Wells went further. The documentation outputs Analyze generates meet the documentation standard in a way that would otherwise take him “a full day and tons of review comments” to produce manually – and the outputs are thorough enough that a peer reviewer may not even make it all the way through. Ford’s experience provided the ultimate third-party validation — her peer reviewer switched to Thomson Reuters after seeing the workpapers her firm was producing. “My peer reviewer actually switched to be a Thomson Reuters shop when she saw some of the documents that we were using. She’s now using CoCounsel as well.”
For Wells CPA, quality gains showed up on the P&L. “We are down two people from this same time last year, yet our output as far as revenue is the same. Technology is improving my margins despite the staff shortage.”
Fear not: AI augments the auditor
One concern firms often raise about AI is that it will erode professional judgement – that staff will become intellectually passive, leaning on AI outputs rather than developing real expertise. Ford’s experience at The Forde Firm tells a different story. CoCounsel doesn’t replace the auditor’s judgement; it gives junior staff the scaffolding to exercise it independently. “It gives the staff the ability to act without me having to be involved,” Ford explains. Her team members can now engage with inherent risk at the assertion level – concepts they previously needed a senior to walk them through – because CoCounsel gives them a structured, authoritative starting point that they still have to read, evaluate, and apply. Sam reinforces this from a different angle: delegating more staff through the tools means they “learn more and learn quicker.” AI, in practice, is raising the capability floor – not lowering it.
Sam reports similar momentum: earlier “hodge-podged” steps are consolidating into a single flow that better ties to client data and reduces narrative effort in the binder. He’s “all in,” emphasizing that the combined tools help him hold fees for smaller nonprofits while maintaining audit quality.
Take the next step
To learn more about how Thomson Reuters Audit AI technology can help you modernize your workflow, contact your Thomson Reuters representative at 800-968-8900.
At a glance
Industry
Tax, Audit & Accounting
HQ region
Troy, OH
Columbus, OH
Jacksonville, FL
Solutions
CoCounsel Audit
Audit Intelligence Analyze