SPECIAL REPORT
2026 State of Tax Professionals Report
Confidence is building as profits soar, services expand, and technology improves
The numbers are in and tax professionals are more confident, more profitable, and more in-demand than ever. But the firms pulling ahead aren't doing it by accident — they're investing smarter, pricing better, and serving clients well beyond tax prep.
Are you one of them?
The Thomson Reuters Institute surveyed 600 tax, audit, and accounting professionals worldwide to uncover what's driving growth, and what's holding firms back.
- A reported 57% say AI is now their No. 1 investment priority — up from 35% two years ago
- Up to 49% of firms saw profits rise, with average margins topping 30%
- Professionals say 74% of clients want a trusted advisor, not just a tax preparer
- Firms say 50% say low-value work is the No. 1 barrier to profitability
Inside you’ll learn more about AI adoption trends, the pricing shift high-margin firms are making, the talent crisis hitting midsize firms hardest, and what the most profitable firms have in common.
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