Special report

Future of Professionals Report 2025: Actionable insights for tax, audit and accounting firm leaders

The vast majority (79%) of tax, audit and accounting firm professionals expect artificial intelligence to have a high or even transformational impact on the future of their industry, surpassing even the perceived impact of other major concerns such as labor shortages and regulatory changes. Now, the critical matter is defining a strategy that will move their firms along their AI journey. 

With about one-third (36%) of professionals saying they expect to see transformational or high levels of change in their firm this year, and 14% saying their firms have a defined AI strategy in place — clear guidance is needed for firms to develop a well-defined strategy that will allow them to succeed in an increasingly AI-driven market.

This action paper, based on the Future of Professionals Report 2025, draws from the perspectives of more than 460 tax, audit, and accounting firm professionals from over 25 countries around the globe, offering clear steps that tax, audit, and accounting firms can take to build a framework of AI investment and adoption so they can see the ROI and competitive advantage of leveraging advanced technology. 

Some of these steps outline how firms should:

  • Align their AI strategy with their overall firm strategy and not just focus on improving operational efficiency
  • Select the right technology partner to support the execution of firms’ AI strategy by evaluating outside partners’ products as to ease of use, compatibility with current technology, and training and follow-up
  • Invest in talent and training, including establishing strong governance and ethical frameworks while identifying any skills gaps among their professionals

While the action paper describes many more such steps, it also details ways tax, audit, and accounting firms can develop their AI roadmap and map their objectives to specific use cases to help demonstrate early success and achieve their goals.

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