As the Marketing Manager for Content Strategy and Development, Becca Fieler is responsible for planning and implementing solution marketing strategies to achieve sales and revenue targets; developing content marketing initiatives across multiple platforms and formats to drive traffic, engagement, and leads; and recommending content approaches to increase demand and conversion in omnichannel and digital campaigns by focusing on the customer journey. She utilizes her supplemental expertise in graphic design, copywriting and business process improvement to enhance go-to-market content marketing plans. Cross-trained in psychology, Becca incorporates her understanding of human behavior into the content programs she develops. She has called three countries on three continents home at one time or another and has visited nearly 30 countries spanning four continents. In her free time, Becca enjoys playing with her two rescue dogs, painting, drawing, swimming, traveling, gardening, biking and rowing.
