Guest Author: Daniel Klizas
What is your favorite candy? Milky Way, M&Ms, Reese’s Peanut Butter Cups, Snickers or maybe a good old fashioned Hershey’s Bar? Many children and adults alike agree that the best part of Halloween is dressing up and going trick-or-treating to fill pumpkin-shaped baskets or pillow cases with as much candy as possible. On your trick-or-treating route, you probably remember the house that offered treats in the form of king-sized bars, as well as the house that focused on tricks and gave out pennies, floss or tooth paste. Every business wants to get the king-sized return from digital marketing efforts.
In the digital age, search engine optimization (SEO) can be an effective way to capitalize on consumers’ preferences to use the internet to research brands and shop. Many people consider SEO to be a trick because it proves difficult to manage. However, if you combine your social media efforts with SEO, it can become a real treat. Here are the ingredients for a successful Social Media and SEO treat:
Keep Trick-or-Treaters Coming Back For More
Everyone remembers the houses that give out king-sized candy bars and makes an effort to return every Halloween. While your firm cannot give candy to consumers through social media, you can nurture your followers which can be just as sweet. Nurturing your followers does not mean having to physically provide a tangible gift. Here are a few ways to nurture followers with quality content across different social media channels:
- Post thought-provoking questions for followers to answer
- Retweet interesting and relevant posts posted by your followers
- Congratulate your connections on LinkedIn for their accomplishments
- Showcase your firm’s community involvement through Facebook
Treat: Campaigns like these help your followers feel involved while the interaction helps increase your brand’s overall online authority, which will increase your firm’s SEO.
Hand Candy (Content) Directly To Consumers
Consumers expect brands to be active on at least three to four social channels. One of the sweetest returns a firm with a social media presence can receive is the ability to provide immediate customer service to clients through social media. Not that long ago, the only way to interact with a company was to call them. Now, many companies will answer questions on social media sites like Facebook and Twitter. Direct responses from a firm to an individual shows that the firm cares and improves the brand’s image and visibility. This can be accomplished by:
- Dedicating someone to monitor your social channels
- Responding to inquiries and messages as quickly as possibly
Treat: Increased online visibility will help increase your firm’s search ranking. It will also generate goodwill and instill trust with existing clients, as well as with all other followers who can see your posts.
Searching for the Best Candy
We each have our preferences for our favorite candies and will search endlessly until we find what we are looking for. SEO has found its favorite sweet treat is social media. A common misconception about SEO is its sole reliance on Google. While Google is the most popular search engine, the proper utilization of social media as a search engine can drastically improve your search rank. Here are the potential numbers of daily trick-or-treaters across some popular social networks:
- Facebook: 1.5 Billion
- Twitter: 2.1 Billion
- YouTube: 2.1 Billion
Treat: Having an active presence on social search engines like these can aid in the growth of your brand and influence search rankings.
Do not let other people trick you into think SEO is not important. Make sure to combine social media and SEO to create a real treat.