Tax & Accounting Blog

Social Media and SEO Go Together Like Candy and Halloween

Blog, Business Strategy & Development, Checkpoint, Checkpoint Marketing for Firms, Marketing November 2, 2016

Guest Author: Daniel Klizas

Before you break open those bags of sweets that you bought for trick-or-treaters but secretly hope to enjoy yourself, it’s time for your social media efforts to go into high gear. Our last two blogs have talked about trick or treating and what kind of super power you can achieve when combining social media and SEO. Today, it is about putting it all together to reap the rewards of your efforts throughout the upcoming holiday season and for months to come. While you savor your sugar rush, here is a recap of how important having cohesion with social media and SEO is for your firm.

Content is King

Over and over, the term “quality content” is referred to when talking about social media marketing. Posting the right content is essential for successfully capitalizing on social media’s effect on SEO. Once you come up with an idea for quality content, there are many mediums to share your content, including:

  • Blog posts
  • Infographics
  • Interviews
  • Guides and tutorials
  • Case studies
  • Videos
  • Ebooks
  • Podcasts
  • Event invitations and recaps
  • Testimonials

While not all of these will be posted directly to your social media accounts in full, you can post links on your social channel directing readers back to where the content lives. Doing this will send traffic to your firm’s website, which will help your search ranking.

Food for Thought: Engaging content gets shared more often, exponentially increasing your visibility and SEO.

Respect Authority

While you should always respect those in a position of authority, that is not what is meant here. In reference to SEO, authority equates to brand reputation. Keep in mind that social media is tightly interwoven with authority. Social media can help increase your brand authority as follows::

  • Increased social reputation leads to increased online brand presence
  • Better brand presence leads to more branded searches on Google
  • More branded searches leads to higher rankings on non-branded keywords

Social reputation is all about how your followers and other members of the social community perceive your firm. Positive brand perception is relatively easy to achieve. It requires actively nurturing followers with quality content and maximizing satisfaction on social media with interaction and engagement. Responding to follower’s questions in a timely manner is one way to quickly create a positive social relationship with followers and increase your reputation.

Food for Thought: As with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.

Social Media + SEO = BFFs

Most importantly, remember that social media and SEO work best when they work together. Having high brand awareness and engagement through social media efforts and linking back to your firm’s website will pay huge dividends towards increased SEO. While you enjoy your stockpile of leftover candy, let your firm reap the benefits of a strong connection between social media and SEO.

Tightly interwoven strategies, social media marketing and search engine optimization (SEO) are both organic, inbound strategies that try to naturally attract visitors by creating an appealing and relatable identity online. Efforts to enhance SEO can vastly improve social media reach, and a strong and active social media presence will benefit search rankings.

This whitepaper explores how social media and SEO can be best friends forever, maximizing your marketing efforts and enhancing your digital reputation.

Download: Social Media + SEO = BFFs (One can’t thrive without the other)