“Brilliantly brainstormed bits to battle business blogger’s block” was the original title for this post, but it’s a tricky tongue twister. If you’re struggling with writer’s block, you might appreciate getting straight to the point rather than tongue-in-cheek humor. These 12 inspired tips have been cultivated from a number of brilliant bloggers and personal blogging experiences.
Whether you are writing a blog post or an article for your email or print newsletter, these ideas should inspire your inner writer (or at least give you a jumping-off point to pen your next written masterpiece). Even the least experienced author should be able to draft up an interesting and poignant article by following one or more of these suggestions.
1) Answer a question
Keep a list of questions that people tend to ask you all the time and tackle one question at a time, with your each of your answers reincarnating as its own blog post that are likely to have mass appeal.
2) Start a series
You may know a lot about a particular subject, and it can be difficult to keep your posts short when your knowledge keeps flowing out through your fingertips as you type. Break up lengthy topics into several posts in a series and cover one aspect of the subject at a time.
3) Ask your clients or customers
Ask your clients what keeps them up at night or what they wish would be easier/cheaper/more efficient/more successful in terms of marketing and business development, or solicit your newsletter or blog readers to submit comments with suggestions for future posts, take a poll or send out a survey. Let your readers TELL you what they want to read about and then write about it.
4) Tweak and recycle old posts
You’ve worked hard on blog posts and articles in the past that were well-received. All of that effort is not lost just because the piece has already been published. Take it off the shelf, revisit it, and give it a new verbal coat of paint by reorganizing it, putting a new spin on it, writing it from a different perspective, or completely redesigning it. This works extremely well when time is a factor.
5) Talk about what you know
Everyone has difficulty writing about topics they are less familiar with, so start with what you know best. What is your area of expertise? Whether it is marketing, information technology, accounting, payroll, bookkeeping or estate planning, share your knowledge by choosing a particular topic within your personal wheelhouse and let it roll.
6) Write from an unexpected point of view
Some of the most popular and enticing articles and blog posts are written from a unique perspective. One of my favorite posts of all time was written from a dog’s point of view. The social media tips in the post were real and accurate, but the delivery of the strategies – through the canine’s eyes – made it all the more engaging and interesting.
7) Draft post ideas ahead of time
Whenever you have some creative energy and an hour to spare, jot down a few ideas or write out the introductions (or summaries) for a couple of blog post ideas. You might be surprised at how the first 100 words will come in handy the next time you have a deadline, especially if your thesis is fairly clear and thought out in advance.
8) Keep an idea journal or list
This is similar to the previous point but just involves keeping a list of possible post ideas you could write about at a later date. It might just include titles or topics or you might want to include a few bullet points that you simply don’t want to forget. Take your journal (or tablet or whatever you use to document your blog ideas) with you everywhere you go so you can capture your inspiration whenever it strikes you.
9) Use the holidays or seasons as inspiration
From April Fool’s Day to Independence Day to Halloween to Christmas and Hanukkah, the holidays can inspire some of the best blog posts. Reflect on what the holiday’s theme is (foolishness or pranks, independence or struggle, fright or trick-or-treating, etc.) and draft up your post with that theme in mind.
10) Be inspired by news and current events
Tap into what’s going on in your local area, in the country or worldwide to inspire blog topics on a point of interest from the media. Time Magazine published a piece on “The Wimpy Recovery: How will the sluggish economic revival impact marketing decisions for professional service providers?” You could provide your take on that situation in your next post. If you find a particular article or newsworthy topic interesting, chances are that your readers will find your commentary on that topic interesting as well.
11) Learn from your networking efforts
If you attend any trade shows, expos, conferences or other events, you can use the theme or highlights from that event to provide you with an inspired post. This approach helps announce your participation at the conference and also gives a sneak preview of what attendees can expect to hear from you during the event. You can also highlight post-conference take-aways, including what the keynote speaker said, what you learned from other attendees, or what’s happening in your industry that was discussed at the event. Tradeshows and conferences can be excellent sources, in addition to offering lead generation opportunities.
12) Tell a story
Client success stories, interviews, case studies and testimonials are always great fodder for blog posts and articles. Readers like stories. Have any rave reviews? Turn them into blog posts. Just make sure you get permission from your clients first, or use a pseudonym to protect their privacy. Alternatively, tell a story about something that happened to you that you relate back to your core area of expertise, or service that you provide, or product that you sell.
What else can you write about?
Obviously, this is not an all-inclusive list of blog tips. There are so many more ideas and suggestions that you may use to inspire your next blog post or newsletter article. Subscribe to our blog for more ideas, or bookmark us and check back again soon.
Do you have more tips or techniques to inspire a blog post or article? Share your thoughts here. Maybe you will inspire my next post.