Tax & Accounting Blog

A Story With Morals and Thanksgiving Marketing Tips to Live By

Blog, Checkpoint Marketing for Firms, Marketing November 16, 2016

I stumbled across this wonderful Thanksgiving story earlier this week and felt compelled to share it. I don’t know who wrote it, but it moved me.

It vaguely reminded me of what we all strive to achieve from a Thanksgiving marketing campaign, but more importantly, who we strive to be as human beings. Spin changes how we feel about products and people, but sincerity, kindness and generosity will always shine the brightest. As Ellen DeGeneres says at the close of each show,

“Be kind to one another.”

Whenever you’re having a particularly bad day, count all of the reasons you have to be thankful and let your gratitude speak louder than your grief. Enjoy this tale and take its 10 morals to heart.

A blind man sat on the steps of a building with a can by his feet.  He held up a sign which said:

“I am blind, please help.”

There were only a few coins in the can.

A woman was walking by. She took a few coins from her pocket and dropped them into the can.  She then took the sign, turned it around, and wrote some words. She put the sign back so that everyone who walked by would see the new words.

Soon the can began to fill up. A lot more people were giving money to the blind man.  That afternoon, the woman who had changed the sign came to see how things were.

The man recognized her footsteps and asked,

“Were you the one who changed my sign this morning?  What did you write?”

The woman said,

“I only wrote the truth. I said what you said, but in a different way. I wrote: ‘Today is a beautiful day but I cannot see it.‘”

Both signs told people that the man was blind.

But the first sign simply said the man was blind.

The second sign told people that they were lucky that they were not blind.

Are you surprised that the second sign was more effective?

The moral of this story is tenfold:

  1. Be thankful and grateful for what you have
  2. Be creative and innovative
  3. Look at things from new and different perspectives
  4. Share your knowledge and experience
  5. Face your past without regret
  6. Handle the present with confidence
  7. Prepare for the future without fear
  8. Keep the faith and have hope
  9. Stay positive in the face of adversity
  10. Persevere – never give up

Make someone smile today. Today is beautiful.

Happy Thanksgiving to all!