Tax & Accounting Blog

Become the Leader of the Pack

Accounting Firms, Blog, Checkpoint Marketing for Firms, Marketing November 27, 2013

With plenty of tax and accounting firms out there, differentiating your business as a thought leader and expert in the field is a smart way to build brand – and grow your business.

The question then becomes: How do you make yourself a thought leader? One answer: content. Package your brand with intelligent and engaging content, and your business will benefit.

According to Brenda Sleeper, manager of marketing and business development at BizActions, sharing relevant content nurtures leads and cross-sell opportunities. It also helps firms communicate more effectively with clients.

BizActions makes the job of sharing content simpler than you may think. The Knowledge Solutions segment of the Tax & Accounting business of Thomson Reuters includes products and services from BizActions and PDI Global, which were founded by accountants for accountants.

“We serve more than one-third of the top 100 accounting firms,” says Sleeper. “Our products and services fuel firms’ growth by developing a consistent brand across all their marketing touchpoints.”

BizActions and PDI Global offer products and services that include:

  • Electronic and print newsletters
  • Content for websites and social media
  • Tax, estate, and financial planning guides
  • Client alerts and updates
  • Lead generation services
  • Marketing and client communication tools
  • Creative services
  • Client presentation materials for significant legislative changes

Content is provided in templates that are easily customized to include specific news about your firm.

“Our goal is to position firms as thought leaders,” says Sleeper. “Differentiating themselves in the marketplace can help firms grow their business.”

To learn more, visit and