Tax & Accounting Blog

How to Manage and Grow Your Social Media Presence in 30 Minutes a Day

Blog, Checkpoint Marketing for Firms, Marketing April 2, 2018

Social media management should not take up all of your time. On the other hand, it is important that you not just “set it and forget it,” either. While some people are employed to monitor and manage social media full time, that is not the case for most of us. Minimizing your time but maximizing your impact on social media involves strategically following a daily plan of action.

It can be easy to fall into the social media abyss, getting lost in the never-ending newsfeeds that inspire you, entertain you, teach you, and sometimes, even upset you. But by following a timed routine, you can grow your audience, connect with more people, schedule content and develop a robust presence on social media that will help showcase your thought leadership and open the door for more opportunities.

If you want to grow your social media presence, here are some ways to engage in social media platforms for just a few minutes per day.

LinkedIn: 15 Minutes

  1. Connect: Look up 4-5 people you would like to connect with (you may use LinkedIn’s recommendations, or do your own search, based on specific criteria you set) and send them personalized connection requests
  2. Respond: Review any direct messages that have come in to your LinkedIn inbox and reply
  3. Follow: Search for companies, industry leaders and groups to follow that are relevant to you and the people you’d like to know better and/or can learn from – and follow them so that you receive their posts in your newsfeed
  4. Comment: Read through a few of the posts on your newsfeed and make thoughtful comments on two or three of them, without promoting a product or service (consider commenting on specific influencers’ posts – people who have large followings, in addition to your own connections, customers and prospects)
  5. Post and Share: Schedule out 3-4 posts each day to showcase your areas of expertise – these posts can be a combination of sourced content, shared posts from others and your own personal commentary

Twitter: 10 Minutes

  1. Reply: Review any @mentions, direct messages, likes and retweets that you’ve received and reply, thanking them for the action they’ve taken
  2. Follow: Follow 5-10 new Twitter accounts every day, including customers, prospects, colleagues, companies, industry leaders and relevant publications – Twitter will also provide recommendations based on who you are already following
  3. Comment, Like and Retweet: Check out your newsfeed and comment, like and retweet 5-10 posts that others have shared (consider commenting/liking/retweeting posts from customers and industry thought leaders, in addition to those from your colleagues and corporate accounts)
  4. Post: Schedule out 4-5 posts each day to demonstrate thought leadership – these posts should consist of sourced content and your own content (consider subscribing to a few newsletters, RSS feeds or other content sources so that you don’t have to go searching for content – have it delivered to your inbox every day so you never have to spend more time than necessary to find great content your followers will appreciate)

Facebook: 5 Minutes

  1. Comment and Like: Respond to comments on your own posts and like and/or comment on a few posts shared by your customers, corporate pages and other industry-related groups
  2. Share: If you’re not opposed to sharing “work content” on Facebook, share relevant industry content from the same sources as above, but don’t forget to like and share the fun content, too, such as tradeshow photos, Take Your Dog to Work Day photo albums, colleague accomplishments and posts that showcase the corporate culture

Managing and growing your personal social media brand can be time-consuming, but it doesn’t have to be. Follow the schedule above, and you’ll grow your network of contacts in no time, give your online reputation a boost, and reap the rewards of an active social presence. You may be able to accomplish all of the above in even less than 30 minutes a day, especially if you utilize a social management tool.

Social Media Solutions

Today’s conversations, research and buying decisions take place online, and social media has transformed the way buyers search for professional service firms. That’s why a strong social media presence is no longer optional for accounting firms and CPAs. It’s a necessity. But what’s the best way to build and maintain a strong social media presence in the accounting industry? It takes strategy, metrics and a lot of time and resources to do everything from interact with customers to consistently post engaging and up-to-date industry content. That’s why we’ve developed Thomson Reuters Checkpoint Marketing for Firms Social Media Solutions.

To learn more about these award-winning solutions, please visit