I’ve been talking about subject lines a lot lately. As someone who focuses on email marketing, I get asked about what works and what doesn’t all the time: by clients, by colleagues, by prospects, by friends. I’ve provided real examples and best practices. I’ve posted a myriad of subject line Dos and Don’ts. In this post, I’m sharing a pretty straightforward infographic from Litmus that confirms what I’ve reviewed so far.
In my last post, I talked about how there is no secret sauce for the perfect email subject line. The truth is that the secret sauce is actually what’s inside your email, and not the subject line itself. Can writing a truly compelling subject line help you earn trust and develop a long-term relationship with your subscribers? Sure. But only if you deliver what you promise in that idyllic subject line time after time.
Before you check out the cool infographic below, here is one more tip to help you get started with your next subject line. Approach writing the subject line as if you were writing an article headline by adopting the four “U” cheat sheet many journalists use:
- Useful: Is the promised message valuable to the reader?
- Ultra-specific: Does the reader know what’s being promised?
- Unique: Is the promised message compelling and remarkable?
- Urgent: Does the reader feel the need to read now?
If you are able to incorporate all four of these elements into your subject line, you have an excellent chance that your email will be opened and read. Remember, your email is vying for attention in the inbox, competing against hundreds of other subject lines every day. The more concisely, creatively and clearly you can communicate the benefit, purpose and priority of your message, the better off you will be.
That being said, take a peek at the infographic below for a few more (visual) tips and tactics for email marketing subject line perfection.