Tax & Accounting Blog

Blockchain, Accounting and Audit: What Accountants Need to Know

Blockchain, Accounting and Audit: What Accountants Need to Know

Among the many disruptive technology trends impacting the way we do business, blockchain is one lesser known within the accounting community. However, given its potential impact, blockchain is certainly not a trend that accountants can afford to overlook any longer. Defined as an open, distributed ledger, blockchain technology records and verifies transactions without any trusted … Read More

3 Darn Good Reasons to LOVE Email Marketing

3 Darn Good Reasons to LOVE Email Marketing

With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues to reign supreme, remaining a critical and highly profitable component of any successful business development strategy. Email marketing might not be a shiny or sexy as social media, … Read More

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

Guess what? There is no secret recipe for cooking up the ultimate subject line. Bummer, I know. In my last post, I talked about subject line best practices, such as “telling” what’s in the email rather than “selling” your message. I showed some subject line examples from MailChimp’s study of over 200 million emails, and … Read More

Delivering Subject Lines – Best Practices and Real Examples

Delivering Subject Lines – Best Practices and Real Examples

Subject lines have been debated since the dawn of the email marketing age. Which ones spark interest the best? Which ones might raise a spam flag? Does character length affect deliverability? Do symbols increase or decrease open rates? Despite all of the testing and re-testing of subject lines, it appears that subject line perfection remains … Read More

Five Content Strategies That Drive Engagement

Five Content Strategies That Drive Engagement

For many accounting firms, the buying lifecycle can often take months, if not years. To reach your final destination (the sale), it is critical to develop your content strategy so that neither you nor your prospects get lost along the way. The following five content strategies drive engagement through each stage of the buying lifecycle. … Read More