Tax & Accounting Blog

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

Accountants and other financial professionals typically utilize professional headshots in their email and social media marketing campaigns. Headshots are great and they certainly have a place in your marketing plan (for example, submit a headshot with your submission for a prestigious award). But a very strong case could be made for replacing professional headshots with a variety of candid … Read More

Create a New Reality – and Boost Profitability – By Changing Public Perceptions

Create a New Reality – and Boost Profitability – By Changing Public Perceptions

“Perception is reality.” A nationally-recognized forensic accountant told me that once. It stuck with me over the years because he was right. Reality truly is an illusion, and we – as human beings, as consumers, as students of life – create our own realities based on our perceptions. We believe what we perceive. What we … Read More

How to use LinkedIn Groups for accounting firm lead generation

How to use LinkedIn Groups for accounting firm lead generation

LinkedIn Groups are often overlooked hot spots for business development, relationship building and pipeline growth. As hubs designed for professionals in the same industry or with similar interests to connect, discuss ideas and find answers, these online networking cliques allow you to broaden your exposure to prospective clients outside your immediate sphere of influence. Actively … Read More

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

(Spoiler alert: It’s all about the “ask”.) Whether you sell professional services to executives and high net worth individuals or widgets to consumers, it is absolutely vital to instantly establish and maintain a strong rapport with prospects. You have to get them to know, like and trust you. Quickly. You have to make an emotional connection. Bond … Read More

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

Are you having a hard time thinking of interesting and creative ways to thank your clients this holiday season? Here are some great examples of accounting and law firms’ holiday messaging for you to be inspired by: Grodsky & Olecki This firm got into the holiday spirit by using the critically-acclaimed television show … Read More