Tax & Accounting Blog

Marketing Personality Can Help You Earn More Business

Marketing Personality Can Help You Earn More Business

Marketing personality matters. Whether you’re selling widgets, automobiles or professional services, your firm can look pretty much the same as all of the other firms vying for new prospect attention within your profession. This can be a serious problem when you’re selling services to other businesses in addition to individual prospects. How do you differentiate yourself … Read More

Four Types of Stories That Will Help You Earn More Business

Four Types of Stories That Will Help You Earn More Business

The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of your peers if they sell services and their unfiltered, off-the-cuff response will likely be “no” – until they think about it, and … Read More

Why Stories Will Help You Sell More Tax & Accounting Services

Why Stories Will Help You Sell More Tax & Accounting Services

Once upon a time, there was a CPA Firm that desperately wanted to grow. It was a good accounting firm, following the rules and regulations set forth by the regulatory agencies, providing quality client service and hiring only the best and brightest talent. It was a relatively young firm, but it dreamed of being recognized … Read More