Tax & Accounting Blog

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

What do Halloween candy and email marketing messages have in common? They will both be immediately trashed if they seem suspicious, appear creepy, or are proffered – unsolicited – by strangers. Parents carefully inspect their children’s trick-or-treat goodies, tossing any that are remotely questionable. Your subscribers will do the exact same thing upon receipt of … Read More

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including: Stories shared visually through … Read More

An Email Autopsy: The Dissection of a Horrible Spam Email

An Email Autopsy: The Dissection of a Horrible Spam Email

I’ve always been fascinated by spammers who send unsolicited emails to marketing professionals. Don’t they know that we have high standards? That we will pick apart any and all errors, beginning with being sent an email that we didn’t subscribe to? I call this instant, once-over examination – where I mentally analyze and dissect every fallacy and gaffe … Read More

The Accountant’s Guide to the Social Media Galaxy

The Accountant’s Guide to the Social Media Galaxy

Traditionally, accountants and accounting marketers relied primarily on face-to-face networking for marketing and business development. With the proliferation of social media, a paradigm shift has occurred from in-person conversations to online networking. If your firm remains reluctant about joining the social sphere, consider the opportunities you may be missing. Accounting firms engage in social media … Read More

Halloween Marketing Can Be Scary Good For Your Brand

Halloween Marketing Can Be Scary Good For Your Brand

Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy. October offers oodles of creative opportunities to increase brand awareness, reach new markets, and jump-start your holiday marketing. Did I … Read More