Tax & Accounting Blog

Everyone Thinks SEO Is a Trick but When Combined With Social Media It Can Be a Real Treat

Everyone Thinks SEO Is a Trick but When Combined With Social Media It Can Be a Real Treat

Guest Author: Daniel Klizas What is your favorite candy? Milky Way, M&Ms, Reese’s Peanut Butter Cups, Snickers or maybe a good old fashioned Hershey’s Bar? Many children and adults alike agree that the best part of Halloween is dressing up and going trick-or-treating to fill pumpkin-shaped baskets or pillow cases with as much candy as … Read More

7 Frighteningly Simple Blog Post Tricks for a Killer Blog

7 Frighteningly Simple Blog Post Tricks for a Killer Blog

Writer’s block can paralyze even the most experienced writer with fear. Don’t let blogging haunt you. Help your inner writer escape the confines of your labyrinthine mind. Whether you are a professional blogger or someone who has been unwittingly drafted to write an article, these seven frighteningly simple blog post tricks will help you maintain a … Read More

Six Super Powers That Can Be Unleashed When Social Media and SEO Work In Tandem

Six Super Powers That Can Be Unleashed When Social Media and SEO Work In Tandem

Guest Author: Daniel Klizas On Halloween, you may see hundreds of children — and even some adults — dressed as superheroes. Did you know that you can create a digital marketing superhero by fusing social media and search engine optimization (SEO) into one powerful hero, in the same way that two very different people fuse … Read More

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

What do Halloween candy and email marketing messages have in common? They will both be immediately trashed if they seem suspicious, appear creepy, or are proffered – unsolicited – by strangers. Parents carefully inspect their children’s trick-or-treat goodies, tossing any that are remotely questionable. Your subscribers will do the exact same thing upon receipt of … Read More

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

Science Explains Why Infographics Are Effective for Accounting Firm Marketing

With social media continuing to expand its reach as a powerhouse for marketing, compelling imagery has become increasingly important. As we discussed in a previous blog post on visual content marketing, humans are visual beings. This means that your social media strategy should include engaging and captivating images, including: Stories shared visually through … Read More

An Email Autopsy: The Dissection of a Horrible Spam Email

An Email Autopsy: The Dissection of a Horrible Spam Email

I’ve always been fascinated by spammers who send unsolicited emails to marketing professionals. Don’t they know that we have high standards? That we will pick apart any and all errors, beginning with being sent an email that we didn’t subscribe to? I call this instant, once-over examination – where I mentally analyze and dissect every fallacy and gaffe … Read More