Tax & Accounting Blog

‘Thank You’ Email Ideas for Your 2015 Thanksgiving Marketing

‘Thank You’ Email Ideas for Your 2015 Thanksgiving Marketing

It’s time to give thanks. Year-end finds many of us reflecting on the past year, both from a personal as well as a professional perspective. We look forward to celebrating the holidays with our family and friends, attending parties, exchanging gifts and giving thanks for even the smallest blessings we’ve received. We also think about … Read More

7 Frighteningly Simple Blog Post Tricks for a Killer Blog

7 Frighteningly Simple Blog Post Tricks for a Killer Blog

Writer’s block can paralyze even the most experienced writer with fear. Don’t let blogging haunt you. Help your inner writer escape the confines of your labyrinthine mind. Whether you are a professional blogger or someone who has been unwittingly drafted to write an article, these seven frighteningly simple blog post tricks will help you maintain a … Read More

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

What do Halloween candy and email marketing messages have in common? They will both be immediately trashed if they seem suspicious, appear creepy, or are proffered – unsolicited – by strangers. Parents carefully inspect their children’s trick-or-treat goodies, tossing any that are remotely questionable. Your subscribers will do the exact same thing upon receipt of … Read More

Halloween Marketing Can Be Scary Good For Your Brand

Halloween Marketing Can Be Scary Good For Your Brand

Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy. October offers oodles of creative opportunities to increase brand awareness, reach new markets, and jump-start your holiday marketing. Did I say … Read More

An Email Autopsy: The Dissection of a Horrible Spam Email

An Email Autopsy: The Dissection of a Horrible Spam Email

I’ve always been fascinated by spammers who send unsolicited emails to marketing professionals. Don’t they know that we have high standards? That we will pick apart any and all errors, beginning with being sent an email that we didn’t subscribe to? I call this instant, once-over examination – where I mentally analyze and dissect every fallacy and gaffe … Read More