Tax & Accounting Blog

The Personality Pie: A Recipe For Marketing Success

The Personality Pie: A Recipe For Marketing Success

As noted in a previous post, personality is the key to more business opportunities. But how do you bake personality into your firm’s digital communications? There is no perfect recipe for incorporating personality into your accounting marketing communications and strategy. That being said, there are some basic ingredients that will give … Read More

The Personality Differentiator For More Business

The Personality Differentiator For More Business

Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan. The simple fact is that your firm looks pretty much the same as all the others within your industry unless you can demonstrate and … Read More

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

Accountants and other financial professionals typically utilize professional headshots in their email and social media marketing campaigns. Headshots are great and they certainly have a place in your marketing plan (for example, submit a headshot with your submission for a prestigious award). But a very strong case could be made for replacing professional headshots with a variety of candid … Read More

Create a New Reality – and Boost Profitability – By Changing Public Perceptions

Create a New Reality – and Boost Profitability – By Changing Public Perceptions

“Perception is reality.” A nationally-recognized forensic accountant told me that once. It stuck with me over the years because he was right. Reality truly is an illusion, and we – as human beings, as consumers, as students of life – create our own realities based on our perceptions. We believe what we perceive. What we … Read More

How to use LinkedIn Groups for accounting firm lead generation

How to use LinkedIn Groups for accounting firm lead generation

LinkedIn Groups are often overlooked hot spots for business development, relationship building and pipeline growth. As hubs designed for professionals in the same industry or with similar interests to connect, discuss ideas and find answers, these online networking cliques allow you to broaden your exposure to prospective clients outside your immediate sphere of influence. Actively … Read More