Tax & Accounting Blog

3 More Tips for Nurturing Prospect Relationships Via Email

3 More Tips for Nurturing Prospect Relationships Via Email

In my last post, I offered the first three keys to establishing a rapport with your prospects using email marketing strategies. I called it “e-rapport” because it is a different animal than the kind of rapport that traditional sales professionals are trained to develop during face-to-face meetings and networking events. I talked about … Read More

3 Keys to Cultivating Prospect Relationships Using Email

3 Keys to Cultivating Prospect Relationships Using Email

In one of my previous posts, I talked about the secret to forging a strong, instantaneous rapport with prospects. That article focused mostly on the right questions to ask a new prospect at your initial meeting. Today’s post focuses on cultivating prospect relationships using the methodology that many businesses employ when they can’t meet with … Read More

4 Types of Questions That Will Make a Splash Cultivating Relationships With Prospects via Email

4 Types of Questions That Will Make a Splash Cultivating Relationships With Prospects via Email

Understanding your clients’ needs is crucial to tailoring your products so they’re getting the most effective solutions but it can be challenging to ask the right questions. Jumping in feet first by asking the right questions can make a big splash. Here are four types of questions to ask when cultivating relationships with prospects. Reflective, … Read More

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

Guess what? There is no secret recipe for cooking up the ultimate subject line. Bummer, I know. In my last post, I talked about subject line best practices, such as “telling” what’s in the email rather than “selling” your message. I showed some subject line examples from MailChimp’s study of over 200 million emails, … Read More

Delivering Subject Lines – Best Practices and Real Examples

Delivering Subject Lines – Best Practices and Real Examples

Subject lines have been debated since the dawn of the email marketing age. Which ones spark interest the best? Which ones might raise a spam flag? Does character length affect deliverability? Do symbols increase or decrease open rates? Despite all of the testing and re-testing of subject lines, it appears that subject line perfection remains … Read More