Tax & Accounting Blog

How to use LinkedIn Groups for accounting firm lead generation

How to use LinkedIn Groups for accounting firm lead generation

LinkedIn Groups are often overlooked hot spots for business development, relationship building and pipeline growth. As hubs designed for professionals in the same industry or with similar interests to connect, discuss ideas and find answers, these online networking cliques allow you to broaden your exposure to prospective clients outside your immediate sphere of influence. Actively … Read More

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

(Spoiler alert: It’s all about the “ask”.) Whether you sell professional services to executives and high net worth individuals or widgets to consumers, it is absolutely vital to instantly establish and maintain a strong rapport with prospects. You have to get them to know, like and trust you. Quickly. You have to make an emotional connection. Bond … Read More

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

6 Firms’ Holiday Card Examples to Give You Some Inspiration for Your Own

Are you having a hard time thinking of interesting and creative ways to thank your clients this holiday season? Here are some great examples of accounting and law firms’ holiday messaging for you to be inspired by: Grodsky & Olecki This firm got into the holiday spirit by using the critically-acclaimed television show … Read More

10 Tips for Stress-Free Professional Holiday Marketing

10 Tips for Stress-Free Professional Holiday Marketing

‘Tis the season for holiday marketing! Does the holiday season create stress? For many marketers in the professional service industries, an added layer of pressure is heaped upon us this time of year. The holiday season can be overwhelming for everyone, whether marketing director or weary shopper. Life’s pace is ratcheted up a notch during the fourth … Read More