Tax & Accounting Blog

Benjamin Franklin Schools Us On Email Marketing

Benjamin Franklin Schools Us On Email Marketing

What can Benjamin Franklin teach us about email marketing? Benjamin Franklin is renowned for being one of the founding fathers of the United States, as well as an acclaimed author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, chess master, husband, father, statesman, and diplomat. He played a major role … Read More

Help Your Email Marketing Strategy Take Flight

Help Your Email Marketing Strategy Take Flight

Help your email marketing strategy take flight with these 14 tangible and actionable examples of compelling content that you should include on your content marketing editorial calendar. 1. Numbered Lists Develop a series of informative, interesting, relevant and entertaining facts (“10 Things You Need to Know…”) Prospects are often drawn in by the easily-perused format that a numbered list offers. Offer … Read More

Get Personal: The Personality Differentiator For More Business

Get Personal: The Personality Differentiator For More Business

Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan. The simple fact is that your firm looks pretty much the same as all the others within your industry unless you can demonstrate and … Read More

My Top Six Kickboxing Lessons for Marketers

My Top Six Kickboxing Lessons for Marketers

Today I get a kick out of my job, but for some time in my younger days, kicking was my job. I was an avid martial arts student as a youngster, winning state and national competitions in taekwondo. I eventually branched out into different disciplines but started gravitating to more combat spots like kickboxing. Between my undergraduate and graduate school studies, I actually moved to Japan to try to compete professionally. … Read More