Tax & Accounting Blog

3 More Tips for Nurturing Prospect Relationships Via Email

3 More Tips for Nurturing Prospect Relationships Via Email

In my last post, I offered the first three keys to establishing a rapport with your prospects using email marketing strategies. I called it “e-rapport” because it is a different animal than the kind of rapport that traditional sales professionals are trained to develop during face-to-face meetings and networking events. I talked about … Read More

3 Keys to Cultivating Prospect Relationships Using Email

3 Keys to Cultivating Prospect Relationships Using Email

In one of my previous posts, I talked about the secret to forging a strong, instantaneous rapport with prospects. That article focused mostly on the right questions to ask a new prospect at your initial meeting. Today’s post focuses on cultivating prospect relationships using the methodology that many businesses employ when they can’t meet with … Read More

4 Types of Questions That Will Make a Splash Cultivating Relationships With Prospects via Email

4 Types of Questions That Will Make a Splash Cultivating Relationships With Prospects via Email

Understanding your clients’ needs is crucial to tailoring your products so they’re getting the most effective solutions but it can be challenging to ask the right questions. Jumping in feet first by asking the right questions can make a big splash. Here are four types of questions to ask when cultivating relationships with prospects. Reflective, … Read More

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

Sending out marketing emails on a regular basis is a great way to nurture prospects and clients and keep them thinking about your business. But merely sending out a slew of mass emails is not going to help you gain credibility, build trust and earn more business. “Emails are a cost-effective way to stay top of mind with … Read More

What Football Season Has in Common with CPA Firm Marketing

What Football Season Has in Common with CPA Firm Marketing

Hooray! Football Season is right around the corner. For NFL and college football teams, the Labor Day weekend represents the final days to practice before the season officially kicks off, with each team striving for a winning streak. But did you know that the start of football season coincides with another season, pertinent to CPA … Read More