Tax & Accounting Blog

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly

(Spoiler alert: It’s all about the “ask”.) Whether you sell professional services to executives and high net worth individuals or widgets to consumers, it is absolutely vital to instantly establish and maintain a strong rapport with prospects. You have to get them to know, like and trust you. Quickly. You have to make an emotional connection. Bond … Read More

3 Darn Good Reasons to LOVE Email Marketing

3 Darn Good Reasons to LOVE Email Marketing

With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues to reign supreme, remaining a critical and highly profitable component of any successful business development strategy. Email marketing might not be a shiny or sexy as social media, … Read More