Tax & Accounting Blog

Benjamin Franklin Schools Us On Email Marketing

Benjamin Franklin Schools Us On Email Marketing

What can Benjamin Franklin teach us about email marketing? Benjamin Franklin is renowned for being one of the founding fathers of the United States, as well as an acclaimed author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, chess master, husband, father, statesman, and diplomat. He played a major role … Read More

Help Your Email Marketing Strategy Take Flight

Help Your Email Marketing Strategy Take Flight

Help your email marketing strategy take flight with these 14 tangible and actionable examples of compelling content that you should include on your content marketing editorial calendar. 1. Numbered Lists Develop a series of informative, interesting, relevant and entertaining facts (“10 Things You Need to Know…”) Prospects are often drawn in by the easily-perused format that a numbered list offers. Offer … Read More

Get Personal: The Personality Differentiator For More Business

Get Personal: The Personality Differentiator For More Business

Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan. The simple fact is that your firm looks pretty much the same as all the others within your industry unless you can demonstrate and … Read More

How can tax and accounting professionals manage their workpapers?

How can tax and accounting professionals manage their workpapers?

Did you know…? Tax is the primary cause of control deficiencies. Managing risk through the adherence of controls is a key objective of a tax professional. A recent study of nearly 400 tax departments from public and private corporations revealed numerous concerns around workpaper efficiency and controls. Tax professionals spend 30% to 60% of their … Read More