Tax & Accounting Blog

Blockchain, Accounting and Audit: What Accountants Need to Know

Blockchain, Accounting and Audit: What Accountants Need to Know

Among the many disruptive technology trends impacting the way we do business, blockchain is one lesser known within the accounting community. However, given its potential impact, blockchain is certainly not a trend that accountants can afford to overlook any longer. Defined as an open, distributed ledger, blockchain technology records and verifies transactions without any trusted … Read More

3 Darn Good Reasons to LOVE Email Marketing

3 Darn Good Reasons to LOVE Email Marketing

With the seemingly endless growth of social media, you may have become skeptical about the efficacy and longevity of email marketing. Yet, year after year, sources prove that email marketing continues to reign supreme, remaining a critical and highly profitable component of any successful business development strategy. Email marketing might not be a shiny or sexy as social media, … Read More

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

Guess what? There is no secret recipe for cooking up the ultimate subject line. Bummer, I know. In my last post, I talked about subject line best practices, such as “telling” what’s in the email rather than “selling” your message. I showed some subject line examples from MailChimp’s study of over 200 million emails, and … Read More