Tax & Accounting Blog

Four Types of Stories That Will Help You Earn More Business

Four Types of Stories That Will Help You Earn More Business

The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of your peers if they sell services and their unfiltered, off-the-cuff response will likely be “no” – until they think about it, and … Read More

Why Stories Will Help You Sell More Tax & Accounting Services

Why Stories Will Help You Sell More Tax & Accounting Services

Once upon a time, there was a CPA Firm that desperately wanted to grow. It was a good accounting firm, following the rules and regulations set forth by the regulatory agencies, providing quality client service and hiring only the best and brightest talent. It was a relatively young firm, but it dreamed of being recognized … Read More

Why Simply Sending an Email is Not Nurturing

Why Simply Sending an Email is Not Nurturing

We are surrounded by relationships that require some form of ongoing nurturing – friends, family members, romantic interests, colleagues and professional relationships. One solitary act is not enough to nurture a relationship for the long term (think buying flowers for your girlfriend). One act cannot and should not be expected to achieve lasting effects all on its own. Nurturing … Read More

The Accountant’s Guide to the Social Media Galaxy

The Accountant’s Guide to the Social Media Galaxy

Traditionally, accountants and accounting marketers relied primarily on face-to-face networking for marketing and business development. With the proliferation of social media, a paradigm shift has occurred from in-person conversations to online networking. If your firm remains reluctant about joining the social sphere, consider the opportunities you may be missing. Accounting firms engage in social media … Read More