Tax & Accounting Blog

10 Tips for Stress-Free Professional Holiday Marketing

10 Tips for Stress-Free Professional Holiday Marketing

‘Tis the season for holiday marketing! Does the holiday season create stress? For many marketers in the professional service industries, an added layer of pressure is heaped upon us this time of year. The holiday season can be overwhelming for everyone, whether marketing director or weary shopper. Life’s pace is ratcheted up a notch during the fourth … Read More

‘Tis the Season for Holiday Marketing Personalization

‘Tis the Season for Holiday Marketing Personalization

In my last post, I talked about holiday marketing for CPA firms and other professional service providers. Sticking with that theme, today’s post is about holiday cards. More importantly, it’s about personalization – holiday card personalization. Business is all about relationships. Even retailers strive to make connections with their target markets, and some are more … Read More

‘Thank You’ Email Ideas for Your 2016 Thanksgiving Marketing

‘Thank You’ Email Ideas for Your 2016 Thanksgiving Marketing

It’s time to give thanks. Year-end finds many of us reflecting on the past year, both from a personal as well as a professional perspective. We look forward to celebrating the holidays with our family and friends, attending parties, exchanging gifts and giving thanks for even the smallest blessings we’ve received. We also think about … Read More

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

The Value of Creativity in Marketing (Plus 5 Inspiring and Tweetable Quotes)

According to Forbes, getting the word out about your company is a constant challenge, but not impossible when done creatively. In order to win, your brand marketing must be so compelling that it cannot be ignored. Marketing isn’t just about fonts and colors. There is a high value placed on creativity in marketing. How … Read More

10 Inspirational Thanksgiving Quotes to Fuel Your Holiday

10 Inspirational Thanksgiving Quotes to Fuel Your Holiday

Thanksgiving Day can be an emotional holiday. You may have a hilarious list of Thanksgiving quotes from prior family dinners that aren’t quite suitable for publishing. Those are memories you get to keep forever. But if you’re looking for a little help to make it through the day, here are 10 of my personal favorite inspirational Thanksgiving … Read More