Tax & Accounting Blog

An Email Autopsy: The Dissection of a Horrible Spam Email

An Email Autopsy: The Dissection of a Horrible Spam Email

I’ve always been fascinated by spammers who send unsolicited emails to marketing professionals. Don’t they know that we have high standards? That we will pick apart any and all errors, beginning with being sent an email that we didn’t subscribe to? I call this instant, once-over examination – where I mentally analyze and dissect every fallacy and gaffe … Read More

The Accountant’s Guide to the Social Media Galaxy

The Accountant’s Guide to the Social Media Galaxy

Traditionally, accountants and accounting marketers relied primarily on face-to-face networking for marketing and business development. With the proliferation of social media, a paradigm shift has occurred from in-person conversations to online networking. If your firm remains reluctant about joining the social sphere, consider the opportunities you may be missing. Accounting firms engage in social media … Read More

Halloween Marketing Can Be Scary Good For Your Brand

Halloween Marketing Can Be Scary Good For Your Brand

Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy. October offers oodles of creative opportunities to increase brand awareness, reach new markets, and jump-start your holiday marketing. Did I … Read More

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

Are you taking full advantage of Halloween, the second-highest most profitable holiday? Not only does the scariest day of the year generate huge revenues, it is also one of the most popular themes in marketing. Don’t be afraid to include thematic elements from this spooktacular opportunity in your email marketing. With nearly 70% of the … Read More