Tax & Accounting Blog

Put Your Email Marketing Strategy Into Action

Put Your Email Marketing Strategy Into Action

Put your email marketing strategy into action with these 14 tangible examples of compelling content you should include on your editorial calendar. 1. Numbered Lists Develop a series of informative, interesting, relevant and entertaining facts (“10 Things You Need to Know…”) Prospects are often drawn in by the easily-perused format that a numbered list offers. Offer a witty slant … Read More

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Businesses began to use email marketing in the mid-nineties. It remains one of the most powerful marketing tools today, although, as with any technology, the way we utilize the tool has evolved. One-off emails can be effective for immediate purchases, but when you are trying to sell professional services, the decision-making process takes a little … Read More

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

Sending out marketing emails on a regular basis is a great way to nurture prospects and clients and keep them thinking about your business. But merely sending out a slew of mass emails is not going to help you gain credibility, build trust and earn more business. “Emails are a cost-effective way to stay top of mind with … Read More

Use Above the Fold Design to Maximize Email Marketing Effectiveness

Use Above the Fold Design to Maximize Email Marketing Effectiveness

Emails may not come immediately to mind when you hear the phrase “above the fold,” but marketers in every industry, every niche and every specialization know what “above the fold” means. It means, simply, to put your very best stuff front and center where it will definitely be seen – above the actual fold of … Read More