Tax & Accounting Blog

Delivering Subject Lines – Best Practices and Real Examples

Delivering Subject Lines – Best Practices and Real Examples

Subject lines have been debated since the dawn of the email marketing age. Which ones spark interest the best? Which ones might raise a spam flag? Does character length affect deliverability? Do symbols increase or decrease open rates? Despite all of the testing and re-testing of subject lines, it appears that subject line perfection remains … Read More

Five Content Strategies That Drive Engagement

Five Content Strategies That Drive Engagement

For many accounting firms, the buying lifecycle can often take months, if not years. To reach your final destination (the sale), it is critical to develop your content strategy so that neither you nor your prospects get lost along the way. The following five content strategies drive engagement through each stage of the buying lifecycle. … Read More

The 10 Elements of a Powerful Email Message

The 10 Elements of a Powerful Email Message

“To delete or not to delete?” This is the question your email recipients ask themselves when scanning your email in their inbox. On average, 51.1% of readers spend less than two seconds looking at your email*. To ensure that your email isn’t sent straight to the Recycle Bin, you should employ a combination of proven … Read More