Tax & Accounting Blog

Pictures Should Reinforce Your Brand: Case in Point

Pictures Should Reinforce Your Brand: Case in Point

Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. You have probably seen the controversial comparison between Victoria’s Secret’s “Love My Body” and Dove’s “Real Beauty” ad … Read More

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Businesses began to use email marketing in the mid-nineties. It remains one of the most powerful marketing tools today, although, as with any technology, the way we utilize the tool has evolved. One-off emails can be effective for immediate purchases, but when you are trying to sell professional services, the decision-making process takes a little … Read More

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

6 Ways to Take Candid Photos to Increase Engagement in Your Accounting Marketing Campaigns

Accountants and other financial professionals typically utilize professional headshots in their email and social media marketing campaigns. Headshots are great and they certainly have a place in your marketing plan (for example, submit a headshot with your submission for a prestigious award). But a very strong case could be made for replacing professional headshots with a variety of candid … Read More

Four Types of Stories That Will Help You Earn More Business

Four Types of Stories That Will Help You Earn More Business

The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of your peers if they sell services and their unfiltered, off-the-cuff response will likely be “no” – until they think about it, and … Read More