Tax & Accounting Blog

The Accountant’s Guide to the Social Media Galaxy

The Accountant’s Guide to the Social Media Galaxy

Traditionally, accountants and accounting marketers relied primarily on face-to-face networking for marketing and business development. With the proliferation of social media, a paradigm shift has occurred from in-person conversations to online networking. If your firm remains reluctant about joining the social sphere, consider the opportunities you may be missing. Accounting firms engage in social media … Read More

Halloween Marketing Can Be Scary Good For Your Brand

Halloween Marketing Can Be Scary Good For Your Brand

Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy. October offers oodles of creative opportunities to increase brand awareness, reach new markets, and jump-start your holiday marketing. Did I … Read More

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

Are you taking full advantage of Halloween, the second-highest most profitable holiday? Not only does the scariest day of the year generate huge revenues, it is also one of the most popular themes in marketing. Don’t be afraid to include thematic elements from this spooktacular opportunity in your email marketing. With nearly 70% of the … Read More

Content is the Heart of Your Marketing Strategy

Content is the Heart of Your Marketing Strategy

In this new media marketing era, successful content marketing begins with a well-planned and strategically executed content marketing strategy. Align your content strategy with the buying life-cycle in order to provide key decision-making tools for your prospects along the way. Leverage social media channels to drive more connections, achieve enhanced exposure and improve company popularity. … Read More

Pictures Should Reinforce Your Brand: Case in Point

Pictures Should Reinforce Your Brand: Case in Point

Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. You have probably seen the controversial comparison between Victoria’s Secret’s “Love My Body” and Dove’s “Real Beauty” ad … Read More