Tax & Accounting Blog

Put Your Email Marketing Strategy Into Action

Put Your Email Marketing Strategy Into Action

Put your email marketing strategy into action with these 14 tangible examples of compelling content you should include on your editorial calendar. 1. Numbered Lists Develop a series of informative, interesting, relevant and entertaining facts (“10 Things You Need to Know…”) Prospects are often drawn in by the easily-perused format that a numbered list offers. Offer a witty slant … Read More

Santa’s Reindeer Reveal His Eight Agile Marketing Secrets

Santa’s Reindeer Reveal His Eight Agile Marketing Secrets

An exclusive interview with Santa’s reindeer team reveals the agile marketing secrets that have made him so recognizable and successful. Santa Claus has one of the most memorable and beloved brands in the world. He has persisted through economic recessions, depressions and wars, outsmarted phonies (think the Grinch) and endured philosophical adversaries. He is … Read More

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

There Is No Secret Recipe For Cooking Up The Ultimate Subject Line

Guess what? There is no secret recipe for cooking up the ultimate subject line. Bummer, I know. In my last post, I talked about subject line best practices, such as “telling” what’s in the email rather than “selling” your message. I showed some subject line examples from MailChimp’s study of over 200 million emails, … Read More

Delivering Subject Lines – Best Practices and Real Examples

Delivering Subject Lines – Best Practices and Real Examples

Subject lines have been debated since the dawn of the email marketing age. Which ones spark interest the best? Which ones might raise a spam flag? Does character length affect deliverability? Do symbols increase or decrease open rates? Despite all of the testing and re-testing of subject lines, it appears that subject line perfection remains … Read More

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

6 Emails You Must Send to Remain Top of Mind and Earn More (New) Business

Sending out marketing emails on a regular basis is a great way to nurture prospects and clients and keep them thinking about your business. But merely sending out a slew of mass emails is not going to help you gain credibility, build trust and earn more business. “Emails are a cost-effective way to stay top of mind with … Read More