Tax & Accounting Blog

7 Frighteningly Simple Blog Post Tricks for a Killer Blog

7 Frighteningly Simple Blog Post Tricks for a Killer Blog

Writer’s block can paralyze even the most experienced writer with fear. Don’t let blogging haunt you. Help your inner writer escape the confines of your labyrinthine mind. Whether you are a professional blogger or someone who has been unwittingly drafted to write an article, these seven frighteningly simple blog post tricks will help you maintain a … Read More

Six Super Powers That Can Be Unleashed When Social Media and SEO Work In Tandem

Six Super Powers That Can Be Unleashed When Social Media and SEO Work In Tandem

Guest Author: Daniel Klizas On Halloween, you may see hundreds of children — and even some adults — dressed as superheroes. Did you know that you can create a digital marketing superhero by fusing social media and search engine optimization (SEO) into one powerful hero, in the same way that two very different people fuse … Read More

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

13 Frighteningly Common Email Marketing Blunders to Avoid Like Tainted Halloween Candy

What do Halloween candy and email marketing messages have in common? They will both be immediately trashed if they seem suspicious, appear creepy, or are proffered – unsolicited – by strangers. Parents carefully inspect their children’s trick-or-treat goodies, tossing any that are remotely questionable. Your subscribers will do the exact same thing upon receipt of … Read More

An Email Autopsy: The Dissection of a Horrible Spam Email

An Email Autopsy: The Dissection of a Horrible Spam Email

I’ve always been fascinated by spammers who send unsolicited emails to marketing professionals. Don’t they know that we have high standards? That we will pick apart any and all errors, beginning with being sent an email that we didn’t subscribe to? I call this instant, once-over examination – where I mentally analyze and dissect every fallacy and gaffe … Read More

Halloween Marketing Can Be Scary Good For Your Brand

Halloween Marketing Can Be Scary Good For Your Brand

Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy. October offers oodles of creative opportunities to increase brand awareness, reach new markets, and jump-start your holiday marketing. Did I … Read More

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

Are you taking full advantage of Halloween, the second-highest most profitable holiday? Not only does the scariest day of the year generate huge revenues, it is also one of the most popular themes in marketing. Don’t be afraid to include thematic elements from this spooktacular opportunity in your email marketing. With nearly 70% of the … Read More