Tax & Accounting Blog

Halloween Marketing Can Be Scary Good For Your Brand

Halloween Marketing Can Be Scary Good For Your Brand

Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy. October offers oodles of creative opportunities to increase brand awareness, reach new markets, and jump-start your holiday marketing. Did I … Read More

U.S. Representative Introduces Act to Require Public Country-by-Country Reporting

U.S. Representative Introduces Act to Require Public Country-by-Country Reporting

On September 22, 2016, U.S. Representative Mark Pocan issued a press release, saying that he has introduced the Corporate Transparency and Accountability Act (the Act) to increase transparency regarding tax avoidance and profit shifting activities. This legislation would require the public disclosure of country-by-country (CbC) information. See BEPS Action 13. Representative Pocan said, “My … Read More

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

BOOooost Your Halloween Email Marketing Campaigns With These 7 Spooktacular Tips & Infographic

Are you taking full advantage of Halloween, the second-highest most profitable holiday? Not only does the scariest day of the year generate huge revenues, it is also one of the most popular themes in marketing. Don’t be afraid to include thematic elements from this spooktacular opportunity in your email marketing. With nearly 70% of the … Read More