Tax & Accounting Blog

Content is the Heart of Your Marketing Strategy

Content is the Heart of Your Marketing Strategy

In this new media marketing era, successful content marketing begins with a well-planned and strategically executed content marketing strategy. Align your content strategy with the buying life-cycle in order to provide key decision-making tools for your prospects along the way. Leverage social media channels to drive more connections, achieve enhanced exposure and improve company popularity. … Read More

U.S. Treasury Sees Opportunity for Business Tax Reform

U.S. Treasury Sees Opportunity for Business Tax Reform

On September 12, 2016, the U.S. Department of the Treasury (Treasury) issued a press release, regarding an article written by Secretary Jacob J. Lew, discussing how the negative reaction by Congress to the European Commission’s (EC’s) recent state aid investigations could lead to an opportunity for business tax reform. On February 11, 2016, … Read More

Pictures Should Reinforce Your Brand: Case in Point

Pictures Should Reinforce Your Brand: Case in Point

Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. You have probably seen the controversial comparison between Victoria’s Secret’s “Love My Body” and Dove’s “Real Beauty” ad … Read More

Ireland House of Representatives Supports Appeal of Apple State Aid Ruling

Ireland House of Representatives Supports Appeal of Apple State Aid Ruling

On September 7, 2016, Irish Finance Minister Michael Noonan spoke to the House of Representatives (Dáil Éireann), seeking support to appeal the European Commission's decision that tax rulings issued by Ireland to Apple in 1991 and 2007 constituted illegal stated aid. On the same date, the Irish Department of Finance issued … Read More

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Drip, Drop, Drippity-Drop: Drip Marketing Just Won’t Stop

Businesses began to use email marketing in the mid-nineties. It remains one of the most powerful marketing tools today, although, as with any technology, the way we utilize the tool has evolved. One-off emails can be effective for immediate purchases, but when you are trying to sell professional services, the decision-making process takes a little … Read More