Tax & Accounting Blog

Accounting Marketing Industry Leaders BizActions & PDI Global Have Become Checkpoint Marketing for Firms

Accounting Marketing Industry Leaders BizActions & PDI Global Have Become Checkpoint Marketing for Firms

Have you heard? BizActions & PDI Global have become Checkpoint Marketing for Firms. You will thrive in your retention, lead generation and revenue growth goals when we leverage the deep insight and resources of our Thomson Reuters Checkpoint brand and combine them with our innovative, informative client communication and marketing solutions. You’ll have access to … Read More

Peer Group Benchmarking – The Real End to the Financial Close

Peer Group Benchmarking – The Real End to the Financial Close

Do you believe benchmarking against market peers is a critical component to evaluating the health and future of an effective strategy? Thomson Reuters ONESOURCE allows you to analyze financial results, benchmark against other companies, and present clear and concise results to your internal stakeholders. With benchmarking, you can compare your company results to those within … Read More

Benjamin Franklin Schools Us On Email Marketing

Benjamin Franklin Schools Us On Email Marketing

What can Benjamin Franklin teach us about email marketing? Benjamin Franklin is renowned for being one of the founding fathers of the United States, as well as an acclaimed author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, chess master, husband, father, statesman, and diplomat. He played a major role … Read More

Help Your Email Marketing Strategy Take Flight

Help Your Email Marketing Strategy Take Flight

Help your email marketing strategy take flight with these 14 tangible and actionable examples of compelling content that you should include on your content marketing editorial calendar. 1. Numbered Lists Develop a series of informative, interesting, relevant and entertaining facts (“10 Things You Need to Know…”) Prospects are often drawn in by the easily-perused format that a numbered list offers. Offer … Read More