Tax & Accounting Blog

Benjamin Franklin Schools Us On Email Marketing

Benjamin Franklin Schools Us On Email Marketing

What can Benjamin Franklin teach us about email marketing? Benjamin Franklin is renowned for being one of the founding fathers of the United States, as well as an acclaimed author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, chess master, husband, father, statesman, and diplomat. He played a major role … Read More

Help Your Email Marketing Strategy Take Flight

Help Your Email Marketing Strategy Take Flight

Help your email marketing strategy take flight with these 14 tangible and actionable examples of compelling content that you should include on your content marketing editorial calendar. 1. Numbered Lists Develop a series of informative, interesting, relevant and entertaining facts (“10 Things You Need to Know…”) Prospects are often drawn in by the easily-perused format that a numbered list offers. Offer … Read More

Get Personal: The Personality Differentiator For More Business

Get Personal: The Personality Differentiator For More Business

Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan. The simple fact is that your firm looks pretty much the same as all the others within your industry unless you can demonstrate and … Read More

aumentum

Aumentum News – May 2015

As you’ll read in this edition of Aumentum News, we have many customers making great strides to improve the lives of the citizens in their communities. One of these customers, The Jamaican Information Service within the National Land Agency, has experienced major efficiency gains and customer service achievements over the past few years through their use of Aumentum Registry coupled with business process improvements. … Read More

Taxologist Blog Series Part 1: Lay the Foundation for a Successful Implementation

Taxologist Blog Series Part 1: Lay the Foundation for a Successful Implementation

Our 7-part Taxologist blog series will offer best practices on how to ensure you have a smooth implementation once you have started your tax technology journey. Part 1: Dedicate time and resources upfront. The best way to dedicate the proper time and resources is by assigning an internal project lead who knows the ins and … Read More