Tax & Accounting Blog

Taxologist Blog Series Part 6: Lay the Foundation for a Successful Implementation

Taxologist Blog Series Part 6: Lay the Foundation for a Successful Implementation

Our 7-part Taxologist blog series will offer best practices on how to ensure you have a smooth implementation once you have started your tax technology journey. Missed a step? Check out our previous posts to catch up on the conversation!  7. Decide on the best methods of regular communication Typically, your technology provider will initiate … Read More

Delivering Subject Lines – Best Practices and Real Examples

Delivering Subject Lines – Best Practices and Real Examples

Subject lines have been debated since the dawn of the email marketing age. Which ones spark interest the best? Which ones might raise a spam flag? Does character length affect deliverability? Do symbols increase or decrease open rates? Despite all of the testing and re-testing of subject lines, it appears that subject line perfection remains … Read More